I read a lot of sources and Darren Rowse’s ProBlogger site is one that I have referred to time and again and have to honest I have learned so much from Darren’s challenges over the years as I have from the many articles and podcasts he has produced and I returned again to one of my favourites, from which the following video comes. I suggest you watch the video, it is 49 minutes long, but it is very enjoyable as Darren tells us how he has transformed himself over the years I think that the video is worth watching because it is both inspiring and informative.
The Pro… Blogger
He started ProBlogger in 2004 and became a full time blogger soon after, which means he solved to challenge of monetising his blog, or products associated with it. How did he grow his publications? He tells us that “people found my blog by me commenting on other blogs,” which remains one of the best ways to gain readership, a tactic I have regularly used. It may rely on the mentality of if they did something for me I should do something for them, but if the work you produce is high quality there is no reason why people shouldn’t stay and read other things that you have written. I remember one morning looking at my statistics and seeing that 1 person had visited my site, but they had been on 13 pages, clearly I had given them good information, however people come if the information you provide is top quality they will come back again. I love commenting on other people’s work.
Of all the tips I have heard from Mr Rowse over the years the most important has to do with understanding who your reader is, expressed recently as:
“Identify who you want to read your blog – Spend time to understand your reader” ~ Darren Rowse
Understanding who you reader is I believe is a vital step, I will agree that I have changed over the years (everyone does), but I have spent a lot of time thinking about who my readers are and truth is readership differs for every site I publish on. I keep analysing the actions of my readers and know there is no simple way to define who your reader really is and how to keep them coming back for more. Other tips Rowse has provided include:
- Create content that informs, inspires, and interacts.
- Aim to have a big impact upon the readers you already have.
- Create something to sell.
- There are many ways to make money from blogging.
- Be active.
- It’s OK to let your readers see what you are passionate about beyond your niche.
- If you want your blog to be a business, you need to treat it as a business.
I appreciate these thoughts I know that I should create something to sell, an eBook, or perhaps I need to upgrade my book and publish a second edition of it. In his video he talks about creating something new by putting fifteen minutes a day into the task and getting the project completed through a series of small steps, it is true that we can all spare 15 minutes in order to push forward a new project.
Getting the Dreams out of Your Head
One of the theme in Rowse’s video is firstly having dreams and secondly doing something about them, at one point he says if you tell other people about your dreams then you commit to doing something about them, especially if you ask them to ask you to provide a progress report on what you have done.
If there is one area I think we can all improve on is getting dreams out of our heads, the dream is different for all of us, to some extent our dreams do overlap and we should lean on each other when mutually convenient.
I promise you that although Darren Rowse calls himself a geek I believe he is anything but, there is much we can all learn from the ProBlogger, take a look at his website and you will find tips for:
- Overcoming Bloggers Block – 6 months worth of tips for posts
- 180 blog post ideas
- Resources and tools
- More than 100 podcasts about blogging
- Tips on how to make money blogging
Buy Peter B. Giblett a coffee as a thank you for providing this information.