34 Services to Help with Publicity

It would be great if each blog writer could engage the Internet’s equival­ent of the town crier to publi­cise their work ~ Anon.
 

I remem­ber the first blog post I ever wrote, looking back nowadays I recall it had a couple of errors in it. The greatest challenge finding people to read my mater­i­al. I needed that Town Crier. Aside from creat­ing their master­pieces the greatest activ­ity any writer must be commit­ted to is publi­cising the writing. Across the web there are many websites to aid those publi­city efforts. These are the services you need to tap into. Each works slightly differ­ently, but each has its value in showcas­ing your work; classi­fied as:

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  • Social Networks
  • Social Sharing
  • Bookmarking, and
  • Specialist services

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Truth is on-line writers need to lever­age all the tools avail­able in order to spread the message about their work. Most do not have the funds to engage the services of a publi­city company. It is unlikely that you will use every site listed, indeed some have very special­ist uses and are not for every­one. The best approach is to see if you can find members of your target audience on the site. If there is a large number then being involved is a must.
 
Having researched this over many years I am aware there are many services avail­able in languages other than English, but I have not included those services here as I am unable to fully explore their capab­il­it­ies. These services are subject to change over time, but all were active at the time of writing.
 

Social Networks

 
Like us on FacebookSocial media is the first place most writers go to publi­cise their work. You should be famil­i­ar with the first four which need little comment. Most social networks allow multiple postings linked to the same page over time.
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  • Facebook — Social network used by 2 billion people world­wide. If you are only connec­ted to family and friends then it will be of limited use. If you connect with others sharing simil­ar profes­sion­al goals then it is a very useful publi­city tool.
  • Twitter — Social headline site. you should post mater­i­al here regularly and aim to build a large follow­ing (don’t be afraid to make your follow­ing massive) .
  • LinkedIn — A business focused social network. If you produce business focused mater­i­al this is essen­tial to your publi­city.
  • Google Plus — Google’s social network, has a lot of blog communit­ies which allows you to publi­cise your posts to people in your industry.
  • Xing — A business focused social Network mainly active in Europe.
  • Yammer — Enterprise based social network.
  • Tsu — A social network that claims a likeness to Facebook, but pays for posting.
  • Twoo — A social network and sharing site.

 

Sharing Sites

 
Pinterest LogoMany sharing sites use the term social network, but tend to allow a user to only share a page once, so are a little limit­ing. Those social networks, by compar­is­on allow multiple page shares. This gives your publi­city efforts the ability to run multiple campaigns over time. They are social in that they have the concept of friends, but the types of posts you can have are more limited.
 
  • Pinterest — A place to pin pictures (and associ­ated words/links). It is easy to build a large community here and a great place to share your work.
  • Arto — A sharing site (primar­ily for pictures) but also links to articles you have created.
  • Corkboard — Social site for posting pictures and video with links.

 

Bookmarking

 
Delicious LogoAnyone can bookmark any web page but with most sites you can only bookmark a page once for each user. The origin­al goal of social bookmark­ing is to allow anyone to bookmark any page that they like. This is the blog post we like, magazine article, etc. These site owners realised that marketers would take advant­age for free advert­ising, so limited each person to posting a site only one time. Of course the writer is like the market­ing person, looking for further avenues to display their work.
 
These five are the best known:
  • Delicious — Public bookmark­ing site that carries advert­ising.
  • Digg — This site has a front page to showcase recent posts under its various categor­ies.
  • Diigo — Maintains a library of links you have posted to the site. A social bookmark­ing site that allows users to link with others on the site, search for other people based on specialty.
  • Reddit — Public bookmark­ing and comment­ing site, allows anyone to post sites they like, which are displayed on the main site. All pages bookmarked on Reddit are also posted on Twitter by Reddit.
  • StumbleUpon — Provides a browser toolbar with a thumbs up for any page you like and pages are easily added to the site.

Other Bookmarking Sites

  • Blogmarks​.net — A multi-lingual social bookmark­ing service to share pages.
  • Buddymarks — Claims to be “online person­al, group and social bookmarks manager” that allows you to share book marks with friends.
  • LinkaGoGo — Allows a user to add bookmarks and favour­ites through its own tool bar.
  • Folkd — A site for storing any page and sharing it with others on the site. A multi-lingual site in English German, French, and Spanish.
  • Netvouz — Allows you to create and optim­ise public bookmarks. There are various categor­ies already against which your page is linked.
  • Newsvine — Was origin­ally started as a news-wire service but has transitioned into a public bookmark­ing service. It allows you to share published mater­i­al, you are, however, not allowed to share your own work.
  • StartAid — A service for saving all your bookmarks and favour­ites on-line, which are shared publicly.
  • Stumpedia — a human-powered search engine suppor­ted by social bookmark­ing. The advant­age of this site is that you don’t have to have an account to share a link (although you should if you intend to post a lot).
  • Xerpi — Web and social bookmark­ing site.
 

Specialist Sharing Services

 
Buffer LogoVarious services that offer various options that can be useful to the writer.
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  • Buffer — Used to buffer pages posted to Twitter, LinkedIn, Facebook, and Google Plus in the future. I use this regularly. It adds posts while I am busy working on other things.
  • Citeulike —  Service for sharing, managing and discov­er­ing schol­arly refer­ences as articles are regularly added. Can be used to share refer­ences.
  • Edmodo — Educational resources for schools.
  • TheCherryShare — for food articles
  • N4G — A gaming community which allows posts.
  • MoShare — to share your posts to others via their mobile phone.
  • Embedly — Service that allows you to gener­ate html code for a page. It allows you to embed a post on anoth­er site.
  • LiveJournal — a promo­tion­al site to post your work.
  • Flipboard — A news service which allows users to create their own magazines.
  • WeHeartIt — A place to save things you love.
 
In conclu­sion, please note the, all of the sites identi­fied will help you with a part of your publi­city régime. You will need to exper­i­ment and find what works best for you. This article was not inten­ded as a comment­ary of which is best merely a look at some tools that are avail­able.
 

Other related pages…

The follow­ing pages may also prove useful:

 

 
Buy Peter B. Giblett a coffee as a thank you for contrib­ut­ing his thoughts on sites that aid publi­city. All images used here are either created or owned by Peter Giblett or acquired from a public domain source.

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3 Comments

  1. Nice list. (How nasty is WordPress going to be today?) I avoid sites that encour­age individu­als to post their real names on the Internet, so no Facebook. I liked Tsu at first, but appar­ently every­one got discour­aged by super-low pay rates and lots of garbage pictures. Thanks for the run-down anyhow.

  2. Posting under pseud­onyms can sometimes be a little tough I agree, not that it has ever bothered me. Regarding Tsu, it is my exper­i­ence that it is very poor for provid­ing traffic to your posts, which for a writer should be the primary reason for using any social site.

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