The Purpose of Reblogging

What is the pur­pose of re-blog­ging? I have been think­ing about this ques­tion over the past few days, which has dri­ven me to write some­thing about the val­ue of re-blogging.

Most writ­ers are avid read­ers, I fol­low this trend, read­ing many posts by many writ­ers around the globe about a wide vari­ety of top­ics, yet every once in a while I come across a piece, where my imme­di­ate thought is “damn, I wish I’d writ­ten that”, the writer has expert­ly writ­ten about a top­ic that is close to your heart. with reblog­ging you have the abil­i­ty to pass on to your read­ers those inspir­ing words, in addi­tion you can add your own very per­son­al intro­duc­tion about why your read­ers should care about this top­ic enough to read anoth­er person’s blog.

Share the Knowledge

Giving - gift by blickpixel CC0 Public Domain from PixabayThe pri­ma­ry pur­pose of re-blog­ging is to share the knowl­edge anoth­er writer has to offer. There are, as well, a few blogs which are found­ed on the con­cept of re-blog­ging, the writer posts links to a vari­ety of arti­cles from a vari­ety of sites that they approve (or per­haps dis­ap­prove). Shar­ing knowl­edge should be con­sid­ered in the same spir­it as giv­ing gifts at Christ­mas, it can also be a part of telling a larg­er sto­ry, con­tribut­ing to your blog’s over­all theme.

At first thought most peo­ple would con­sid­er the idea of chan­nel­ing peo­ple away from your web­site as not being a good idea, it is the web equiv­a­lent of the lit­tle shop keep­er, let’s call him Chris­t­ian, say­ing “I can­not sell you that item, but go to this store and speak to Megan and she will be able to help you.” As a mar­ket­ing tac­tic, this recog­nis­es the fact that Christian’s store spe­cialis­es in cer­tain things as does Magan’s and nei­ther can sell every­thing, there may be many prod­ucts that both sell. There is a mar­ket­ing phi­los­o­phy which believes the cus­tomer is like­ly to thank Chris­t­ian for rec­om­mend­ing Megan’s ser­vice and are more like­ly to return and become a reg­u­lar cus­tomer as they see Chris­t­ian as more hon­est than the aver­age store keep­er sim­ply because they made a rec­om­men­da­tion, it a way it is an ele­ment of pub­lic­i­ty.

By reblog­ging a piece from some­one else’s site you are cre­at­ing a link and you should remem­ber that in the web pub­lish­ing world links are one of the ways any writer can get noticed, they dri­ve how search engines function.

How it Works

Reblog buttomThere are a num­ber of tools that aid reblog­ging, but they all start with the con­cept of shar­ing the page you are read­ing. click the Share but­ton or the Reblog but­ton at the end of the post, then write a com­ment about the page, why it is spe­cial, why your read­ers should take a look, the aim being to write a cri­tique of the page in 50 to 150 words, the re-blog­ging tool will then auto­mat­i­cal­ly add a seg­ment of the oth­er person’s page (the open­ing para­graph or two), if there are pic­tures includ­ed on the orig­i­nal post then one of these may also be reblogged.

When you pub­lish the post on your blog it will then appear with a link back to the orig­i­nal arti­cle, the re-blogger’s com­ments are high­light­ed, and an excerpt of the post’s text and media are includ­ed with­in the post with an invi­ta­tion to read the remain­der of the article.

Most blog­ging soft­ware includes reblog capa­bil­i­ties. The foun­da­tion for this post is based on my knowl­edge about Word­Press and it’s reblog­ging capa­bil­i­ties, yet Blog­ger, Tum­blr and oth­er blog­ging plat­forms have sim­i­lar func­tions to allow users to share knowl­edge through reblog­ging, but most blog soft­ware only per­mits reblog­ging to the same type of site, e.g. if the site you wish to reblog from is built using Blog­ger you can­not re-post the mate­r­i­al to your Word­Press blog, with­out using spe­cial­ist tools, such as the PressThis brows­er extension.

What Happens if My Post is Reblogged?

A excerpt of your post will be includ­ed on the reblogger’s site, along with their com­ments about your post, with a link back to your orig­i­nal post. You will nor­mal­ly receive a noti­fi­ca­tion in the post’s com­ments that it has been reblogged (which may need approval depend­ing on your secu­ri­ty set­tings) and you may also receive an email noti­fi­ca­tion that this has occurred.

You will get cred­it when some­one reblogs your post, in fact the more peo­ple that reblog your mate­r­i­al the more like­ly it is that your read­er­ship will grow.

Maintenance of Posts you have Reblogged

The com­ments you make about the orig­i­nal arti­cle should first­ly show a com­pelling rea­son why your read­er should look at this alter­na­tive post (remem­ber this is an extra step the read­er has to take) as they actu­al­ly have to click the link to see the orig­i­nal post. Remem­ber you can­not change the orig­i­nal words in the linked post as they belong to the orig­i­nal author, but you can change your own intro­duc­to­ry words, cat­e­gorise the post, add key words or tags. You edit them in the same way you edit any oth­er post on your blog.

You can also add a fea­tured image to your post, how­ev­er it is rec­om­mend­ed that the image you set is relat­ed to the orig­i­nal arti­cle, this way when the author vis­its your site it is clear you have reblogged their work and respect their copyright.

The Purpose of the Reblog

Reblog­ging is the mech­a­nism allow­ing users to re-post con­tent of anoth­er user’s post with an recog­ni­tion that the source is anoth­er user, reblogs are  eth­i­cal because they recog­nise the work of the writer whose mate­r­i­al you are link­ing to. Reblog anoth­er writer’s post and there is a chance they will rec­i­p­ro­cate and pro­vide a link to your site on their blog. Also adding the con­tri­bu­tion of oth­ers becomes a part of the style of your site.

Recent posts that have been reblogged on Gob­blede­Goox:

5 Ways That Authors Can Use Face­book Advertising

The Long Way to Publication

7 Dead­ly Sins of Blog Post Writing

Get­ting Start­ed with Social Media: Pinterest

Giv­en Up on Your Blog Yet?

To my mind reblog­ging brings into your per­son­al mag­a­zine advice that is rel­e­vant to your sub­ject mat­ter and is a quick way to add qual­i­ty material.



Buy Peter B. Giblett a cof­fee as a thank you for con­tribut­ing his thoughts on reblog­ging. All images used here are either cre­at­ed or owned by Peter Giblett or have been sourced from a pub­lic domain loca­tion, such as Pixabay.





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9 Replies to “The Purpose of Reblogging”

  1. Great Post!!! Def­i­nite­ly deserves to be “reblogged”!!! Let me be the first!!!

    1. Peter B. Giblett says: Reply

      It would be a plea­sure to have you re-blog it. I am over­due a vis­it to Live…Love…Share!!! as have been away from my desk for most of this week.

      1. Thanks for vis­it­ing. I hope the remod­el went well. 

  2. Reblogged this on Live…Love…Share!!! and commented:
    Have you read awe­some con­tent on a blog that you felt com­pelled to share? Are you won­der­ing how to get your blog con­tent out to more read­ers? Peter Giblettt explains the con­cept of reblog­ging. I found it to be very informative. 

  3. A cou­ple of things, this line: — “Shar­ing knowl­edge should be con­sid­ered in the same spir­it as giv­ing gifts at Chreist­mas”. I believe you meant Christmas. 

    that in the web pub­lish­ing world links are one of the ways any writer can get noticed, they dri­ve how search engines func­tion” — this hasn’t been true since about 2003. Search engines no longer place val­ues on links like they did.

    Me per­son­al­ly, I rarely reblog. If I feel some­thing is worth shar­ing, I will cre­ate a post link­ing to it, with a lit­tle blurb say­ing why peo­ple should click it. I still try and share things I like though! 🙂

  4. Green Embers that is just as good as reblog­ging in my opinion.

  5. […] “Search engines no longer place val­ues on links like they did — this hasn’t been true since about 2003.” from a com­ment on The Pur­pose of Reblogging. […]

  6. […] “Search engines no longer place val­ues on links like they did — this hasn’t been true since about 2003.” from a com­ment on The Pur­pose of Reblogging. […]

  7. I know this is Word­Press, and am a Blogger/Blogspot Blog­ger. So I need to know how to use the PressThis feed. Also, the image that you shared with the REBLOG THIS but­ton — that was great, but then that but­ton wasn’t found under the shar­ing but­tons on this post. And maybe it is if you are a Word­Press user. So I’m just let­ting you know what I need — because my first thought was to reblog using your tools, but I can’t reblog if I don’t have access to your tools.
    I do fol­low Green Embers’ sug­ges­tion to pro­vide the link to blogs I like. I will do that with this blog post next week — until Thurs­day, my pages are focused on the 16 year old’s launch.

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