What is the purpose of re-blogging? I have been thinking about this question over the past few days, which has driven me to write something about the value of re-blogging.
Most writers are avid readers, I follow this trend, reading many posts by many writers around the globe about a wide variety of topics, yet every once in a while I come across a piece, where my immediate thought is “damn, I wish I’d written that“, the writer has expertly written about a topic that is close to your heart. with reblogging you have the ability to pass on to your readers those inspiring words, in addition you can add your own very personal introduction about why your readers should care about this topic enough to read another person’s blog.
Share the Knowledge
The primary purpose of re-blogging is to share the knowledge another writer has to offer. There are, as well, a few blogs which are founded on the concept of re-blogging, the writer posts links to a variety of articles from a variety of sites that they approve (or perhaps disapprove). Sharing knowledge should be considered in the same spirit as giving gifts at Christmas, it can also be a part of telling a larger story, contributing to your blog’s overall theme.
At first thought most people would consider the idea of channeling people away from your website as not being a good idea, it is the web equivalent of the little shop keeper, let’s call him Christian, saying “I cannot sell you that item, but go to this store and speak to Megan and she will be able to help you.” As a marketing tactic, this recognises the fact that Christian’s store specialises in certain things as does Magan’s and neither can sell everything, there may be many products that both sell. There is a marketing philosophy which believes the customer is likely to thank Christian for recommending Megan’s service and are more likely to return and become a regular customer as they see Christian as more honest than the average store keeper simply because they made a recommendation, it a way it is an element of publicity.
By reblogging a piece from someone else’s site you are creating a link and you should remember that in the web publishing world links are one of the ways any writer can get noticed, they drive how search engines function.
How it Works
There are a number of tools that aid reblogging, but they all start with the concept of sharing the page you are reading. click the Share button or the Reblog button at the end of the post, then write a comment about the page, why it is special, why your readers should take a look, the aim being to write a critique of the page in 50 to 150 words, the re-blogging tool will then automatically add a segment of the other person’s page (the opening paragraph or two), if there are pictures included on the original post then one of these may also be reblogged.
When you publish the post on your blog it will then appear with a link back to the original article, the re-blogger’s comments are highlighted, and an excerpt of the post’s text and media are included within the post with an invitation to read the remainder of the article.
Most blogging software includes reblog capabilities. The foundation for this post is based on my knowledge about WordPress and it’s reblogging capabilities, yet Blogger, Tumblr and other blogging platforms have similar functions to allow users to share knowledge through reblogging, but most blog software only permits reblogging to the same type of site, e.g. if the site you wish to reblog from is built using Blogger you cannot re-post the material to your WordPress blog, without using specialist tools, such as the PressThis browser extension.
What Happens if My Post is Reblogged?
A excerpt of your post will be included on the reblogger’s site, along with their comments about your post, with a link back to your original post. You will normally receive a notification in the post’s comments that it has been reblogged (which may need approval depending on your security settings) and you may also receive an email notification that this has occurred.
You will get credit when someone reblogs your post, in fact the more people that reblog your material the more likely it is that your readership will grow.
Maintenance of Posts you have Reblogged
The comments you make about the original article should firstly show a compelling reason why your reader should look at this alternative post (remember this is an extra step the reader has to take) as they actually have to click the link to see the original post. Remember you cannot change the original words in the linked post as they belong to the original author, but you can change your own introductory words, categorise the post, add key words or tags. You edit them in the same way you edit any other post on your blog.
You can also add a featured image to your post, however it is recommended that the image you set is related to the original article, this way when the author visits your site it is clear you have reblogged their work and respect their copyright.
The Purpose of the Reblog
Reblogging is the mechanism allowing users to re-post content of another user’s post with an recognition that the source is another user, reblogs are ethical because they recognise the work of the writer whose material you are linking to. Reblog another writer’s post and there is a chance they will reciprocate and provide a link to your site on their blog. Also adding the contribution of others becomes a part of the style of your site.
Recent posts that have been reblogged on GobbledeGoox:
To my mind reblogging brings into your personal magazine advice that is relevant to your subject matter and is a quick way to add quality material.