There is much hype, myth, fantasy or voodoo mumbo-jumbo associated with getting your blog post noticed by Google and other search engines, the intention here is to cut through the myths and help bloggers win the battle of getting your posts noticed, identifying actions that writers can take to improve the visibility of each post, it is like the strategies involved in a game of chess.
According to an SEO MOZ review of search engine ranking factors the following have the most influence in making your blog and the posts on it visible:
- Many links on the site.
- Links exist on each post.
- Relevant keywords or tags are used on each page.
- There is plenty of good quality content on the page and not all is keyword specific.
- There are analysis and metrics available for the site.
Embolden those Keywords
- Base keywords on words or phrases you actually use in the text.
- Phrases are better than individual words.
- Use core words, for example ‘edit’ is a better keyword than ‘editing’ as it has a wider context and search engines understand different forms of the same word.
- Keep keywords singular, e.g ‘computer’ instead of ‘computers’.
Keywords Must Appear in the Title
Keywords in the URL
During the course of my research I have looked at hundreds of posts on blogs and on general writing sites, probably 50 percent of all posts have no keywords associated with them at all, the result of this is that Google (or other search engines) has to guess what aspects the writer sees as important when it indexes the page and of course there is the possibility it will get it wrong.
Writer Shaun Anderson states “There is no one-size-fits-all optimal ‘keyword density’ percentage anybody has ever demonstrated had direct positive ranking improvement in a public arena“. It has been suggested that keyword density of 3-5% is necessary for good results, but I think it is hard to determine a specific rule other than the need to use keywords that are a natural part of your work.
Personally I have tested keywords and performance over time for my own articles. The best result attained related to a critical analysis about a specific subject, which had many links to other sites that also discussed the same subject, but reached different conclusions. 24 hours after publishing my post my article was ranked number one on a relevant search in Google.
Generally blogs rank lower than commercial sites on any search result and this must always be remembered by any writer when creating keywords and categorising their post. Remember commercial organisations spend a lot of money on analysing and fine tuning their search performance for every page they publish. Blog articles should have no more than two categories assigned to them, but in my experience they should have 1 or 2 key words or phrases per 100 words written. If an article is 400 words in length then 10 to 12 keywords may be considered acceptable. For a larger article, say 1200 words, then 12 to 20 keywords are appropriate, yet often fewer are perfectly adequate.
One Internal Link Only?
- Create lots of content – a young blog requires many pages (realistically 50 to 100) added to it before it attracts the serious attention of search engines. Once you have content there is plenty of opportunity to interlink material, use the time while editing your work to identify material worthy of linking to..
- Links must be anchored to text – this is crucial is making the link seem natural, linking to part of a sentence rather than being a list of links where only the URL is mentioned.
- Be specific with your links – take the reader to the page that has the detail they are looking for, a link to the homepage is not normally helpful.
- Provide value to your reader – engage them by linking to other material that can help solve their problems.
- Links must be relevant – each link should have a similar theme, for example a post discussing the qualities of natural spring water may link naturally to one about minerals and the human body, but not to one about mechanical engineering.
This article should have cut through some of the myth, fantasy, and voodoo mumbo-jumbo associated with making blog posts more visible. If you have a question please contact me and I will do my best to assist.