Everyday Readers: One Goal of the Blog Writer

Successful Blog

 

What does it take to make a suc­cess­ful blog? One very sig­nif­i­cant answer to this ques­tion is “hav­ing read­ers that come back every day”. If you have every­day read­ers who come to your site every­day, hope­ful­ly — this is indica­tive of gain­ing your reader’s trust (a good thing).

Dur­ing the past 6 months I have mane many moves to ensure this site is seen by a grow­ing read­er­ship, and doing all the actions rec­om­mend­ed to cul­ti­vate a faith­ful read­er­ship, I have more room for fur­ther growth, but have achieved the mile­stone of hav­ing peo­ple read my work every day. Where do my read­ers come from?

  • Social sites
  • Search engines
  • Repeat read­ers

 

Statistics

 

Google and SEO by geralt CC0 Public Domain from PixabayLook­ing at the sta­tis­tics over the past few days it is clear that approx­i­mate­ly six­ty per­cent of views come from social media sites, like Twit­ter, Face­book, Google Plus, and LinkedIn, this is not sur­pris­ing as I post on each of these social sites most days. I am also very aware that Google Plus has an excel­lent con­ver­sion rate — I have test­ed the impact of post­ing links to that site alone and have found that with­in 30 min­utes I get about 5 to 10 read­ers and some­times more as a direct result.

Search engine read­er­ship (approx­i­mate­ly thir­ty per­cent of views) and almost exclu­sive­ly pro­vid­ed by Google, dur­ing the past week comes from the fol­low­ing countries:

  • USA
  • UK
  • Aus­tralia
  • South Africa
  • Nether­lands
  • India
  • Sin­ga­pore
  • Pak­istan
  • Turkey

The first three are not real­ly a sur­prise, but it is good to know that I am being read in Turkey and Pak­istan. I am sad there are not many fel­low Cana­di­ans fol­low­ing my blog at this time, some­thing to work on.

Repeat read­ers are those that come of their own accord, vis­it­ing with­out using search engines or social media, so peo­ple who have already book­marked the site or know your site name by heart. This fig­ure is cur­rent­ly run­ning at about 10 per­cent of my dai­ly read­er­ship and should nat­u­ral­ly grow over time.

 

Keys to Ongoing Readership

 

Ways to be seen by Geralt CC0 Public Domain from PixabayThe key to ongo­ing dai­ly read­er­ship, in my view, is a com­bi­na­tion of many things, including:

  • Pro­vide excel­lent con­tent which is visu­al in nature.
  • Pub­li­cise your work on Social Media.
  • Com­ment on oth­er people’s blogs.
  • Pro­vide a way for peo­ple to sub­scribe to, or fol­low, your blog. Give options for read­ers to fol­low or like your work through their favourite site.
  • Find peo­ple who love to share con­tent; fol­low and engage with them.
  • Link to your own and oth­er people’s work.
  • Par­tic­i­pate in com­mu­ni­ties.
  • Be on the look­out for new con­nec­tions.
  • Make sure you are being seen by Google.
  • Tell peo­ple about your blog (here is where hav­ing a mem­o­rable name helps).
  • Use Shar­ing com­mu­ni­ties, like Red­dit or StumbleUpon.
  • Write guest posts on oth­er people’s blogs.

Excel­lent con­tent is vital and Lydia Oyetun­ji sums it up in telling writ­ers to “use words that pre­cise­ly express your thoughts” noth­ing more and noth­ing less is required, in my view your con­tent should always be accom­pa­nied by pic­tures and images to make it more appeal­ing to the reader.

 

Developing Publicity

 

Buffer LogoI spend a min­i­mum of 30 min­utes each day buffer­ing social media posts, using Buffer­App which allows me to add posts to Twit­ter, Face­book, LinkedIn, Google Plus, Pin­ter­est and Insta­gram (the last two avail­able as paid options). The advan­tage of buffer­ing posts allows con­tent to be post­ed even when you’re per­son­al­ly not avail­able to make a con­tri­bu­tion to these sites. You set the tim­ings for each social site (for exam­ple my Linkedin post­ings will be made at 06:55 am and 18:08 pm EST), these tim­ings have been set after exper­i­men­ta­tion and find­ing when con­nec­tions respond to my posts, if you use buffer a lit­tle exper­i­men­ta­tion will deter­mine the best response times for your social posts and you should bear in mind that you have a world­wide audi­ence, which may require cer­tain social posts to be made at 2am.

Sub­scribe or fol­low facil­i­ties are an impor­tant method to build read­er­ship. There are two meth­ods gen­er­al­ly used first­ly sub­scrib­ing via a feed and sec­ond­ly by email noti­fi­ca­tion, you need to be open to both as each read­er may have dif­fer­ent preferences.

In addi­tion there are many oth­er choic­es you can use to pub­li­cise your web­site, indeed you should under­stand the places your read­ers will gath­er on-line and seek out oppor­tu­ni­ties to demon­strate your knowl­edge, and show­case your site, com­ment­ing and being involved in dis­cus­sions is always worthwhile.

You should also be seek­ing to improve your SEO pro­file which will ensure your blog is seen by the search engines. If you have the basic set-up pro­vid­ed by Word­Press or Blog­ger then the chances are your site has not been opti­mised to take most advan­tage of search engines. There are many tools avail­able for this, but it can also be com­plex to under­stand, if you need to hire exper­tise then this is one area worth spend­ing some mon­ey to bring about sig­nif­i­cant read­er­ship improvements.

Gain­ing an every­day read­er­ship is about repeat­ing those very things that gen­er­at­ed your first read­er and repeat­ing them again and again. For exam­ple some blog­gers use email mar­ket­ing mar­ket­ing, I have not found it pro­vid­ing any val­ue, but much depends on your approach and your audience.

 

 

Buy Peter B. Giblett a cof­fee as a thank you for dis­cussing the need for a dai­ly read­er­ship and show­ing us some of the steps he took to improve read­er­ship. All images used here come from roy­al­ty free or pub­lic domain image col­lec­tions, such as Pixabay.

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3 Replies to “Everyday Readers: One Goal of the Blog Writer”

  1. priscillaking says: Reply

    I’m always bemused by inter­na­tion­al read­ers. One thing I’ve learned specif­i­cal­ly about Turkey, where I too have had a lot of readers…it’s the home of a hack­er com­mu­ni­ty. They send you an inno­cent-look­ing com­mer­cial link that appears to come from a friend’s e-mail address, which, if they’re suc­cess­ful, allows them to send more stuff that appears to come from your e-mail address after they’ve been blocked from using your friend’s. They should, of course, sink in a pit. Of raw sewage. 

    About the Russ­ian read­ers, I think some of them have to be legit­i­mate because there’ve been so many of them, though Rus­sia is a big coun­try and has room for many hack­ers. Pak­istan, unfortunately…in real life I have per­son­al friends there, but in real life Pak­istan is also the home of many hack­ers, spam­mers, and scammers. 

    And Nige­ria, oh please…wouldn’t it be cool if Niger­ian peo­ple *were* able to build a rep­u­ta­tion for any­thing legit­i­mate, after Nigeria’s hav­ing been the home of so many e-mail scam ven­tures for so long?!

    1. Peter B. Giblett says: Reply

      Of course one of the chal­lenges you face when putting your­self out on the web is attract­ing the wrong type of atten­tion, this seems espe­cial­ly true for women. There are hack­ers in every coun­try, I even know of one liv­ing a cou­ple of miles from me, yet in truth most are harm­less fun-seekers. 

      One aspect of using blog­ging soft­ware is that pro­vid­ed we keep our details pri­vate then we should remain pro­tect­ed. Yes, I get the occa­sion­al spoof or scam email, along with every­one else but I have soft­ware pro­tec­tion to min­imise the impact of such messages.

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