Everyday Readers: One Goal of the Blog Writer

Successful Blog

 

What does it take to make a success­ful blog? One very signi­fic­ant answer to this question is “having readers that come back every day”. If you have every­day readers who come to your site every­day, hopefully — this is indic­at­ive of gaining your reader’s trust (a good thing).

During the past 6 months I have mane many moves to ensure this site is seen by a growing reader­ship, and doing all the actions recom­men­ded to cultiv­ate a faith­ful reader­ship, I have more room for further growth, but have achieved the milestone of having people read my work every day. Where do my readers come from?

  • Social sites
  • Search engines
  • Repeat readers

 

Statistics

 

Google and SEO by geralt CC0 Public Domain from PixabayLooking at the statist­ics over the past few days it is clear that approx­im­ately sixty percent of views come from social media sites, like Twitter, Facebook, Google Plus, and LinkedIn, this is not surpris­ing as I post on each of these social sites most days. I am also very aware that Google Plus has an excel­lent conver­sion rate — I have tested the impact of posting links to that site alone and have found that within 30 minutes I get about 5 to 10 readers and sometimes more as a direct result.

Search engine reader­ship (approx­im­ately thirty percent of views) and almost exclus­ively provided by Google, during the past week comes from the follow­ing countries:

  • USA
  • UK
  • Australia
  • South Africa
  • Netherlands
  • India
  • Singapore
  • Pakistan
  • Turkey

The first three are not really a surprise, but it is good to know that I am being read in Turkey and Pakistan. I am sad there are not many fellow Canadians follow­ing my blog at this time, something to work on.

Repeat readers are those that come of their own accord, visit­ing without using search engines or social media, so people who have already bookmarked the site or know your site name by heart. This figure is currently running at about 10 percent of my daily reader­ship and should natur­ally grow over time.

 

Keys to Ongoing Readership

 

Ways to be seen by Geralt CC0 Public Domain from PixabayThe key to ongoing daily reader­ship, in my view, is a combin­a­tion of many things, includ­ing:

  • Provide excel­lent content which is visual in nature.
  • Publicise your work on Social Media.
  • Comment on other people’s blogs.
  • Provide a way for people to subscribe to, or follow, your blog. Give options for readers to follow or like your work through their favour­ite site.
  • Find people who love to share content; follow and engage with them.
  • Link to your own and other people’s work.
  • Participate in communit­ies.
  • Be on the lookout for new connec­tions.
  • Make sure you are being seen by Google.
  • Tell people about your blog (here is where having a memor­able name helps).
  • Use Sharing communit­ies, like Reddit or StumbleUpon.
  • Write guest posts on other people’s blogs.

Excellent content is vital and Lydia Oyetunji sums it up in telling writers to “use words that precisely express your thoughts” nothing more and nothing less is required, in my view your content should always be accom­pan­ied by pictures and images to make it more appeal­ing to the reader.

 

Developing Publicity

 

Buffer LogoI spend a minim­um of 30 minutes each day buffer­ing social media posts, using BufferApp which allows me to add posts to Twitter, Facebook, LinkedIn, Google Plus, Pinterest and Instagram (the last two avail­able as paid options). The advant­age of buffer­ing posts allows content to be posted even when you’re person­ally not avail­able to make a contri­bu­tion to these sites. You set the timings for each social site (for example my Linkedin postings will be made at 06:55 am and 18:08 pm EST), these timings have been set after exper­i­ment­a­tion and finding when connec­tions respond to my posts, if you use buffer a little exper­i­ment­a­tion will determ­ine the best response times for your social posts and you should bear in mind that you have a world­wide audience, which may require certain social posts to be made at 2am.

Subscribe or follow facil­it­ies are an import­ant method to build reader­ship. There are two methods gener­ally used firstly subscrib­ing via a feed and secondly by email notific­a­tion, you need to be open to both as each reader may have differ­ent prefer­ences.

In addition there are many other choices you can use to publi­cise your website, indeed you should under­stand the places your readers will gather on-line and seek out oppor­tun­it­ies to demon­strate your knowledge, and showcase your site, comment­ing and being involved in discus­sions is always worth­while.

You should also be seeking to improve your SEO profile which will ensure your blog is seen by the search engines. If you have the basic set-up provided by WordPress or Blogger then the chances are your site has not been optim­ised to take most advant­age of search engines. There are many tools avail­able for this, but it can also be complex to under­stand, if you need to hire expert­ise then this is one area worth spend­ing some money to bring about signi­fic­ant reader­ship improve­ments.

Gaining an every­day reader­ship is about repeat­ing those very things that gener­ated your first reader and repeat­ing them again and again. For example some bloggers use email market­ing market­ing, I have not found it provid­ing any value, but much depends on your approach and your audience.

 

 

Buy Peter B. Giblett a coffee as a thank you for discuss­ing the need for a daily reader­ship and showing us some of the steps he took to improve reader­ship. All images used here come from royalty free or public domain image collec­tions, such as Pixabay.

Save

Save

2 Comments

  1. I’m always bemused by inter­na­tion­al readers. One thing I’ve learned specific­ally about Turkey, where I too have had a lot of readers…it’s the home of a hacker community. They send you an innocent-looking commer­cial link that appears to come from a friend’s e-mail address, which, if they’re success­ful, allows them to send more stuff that appears to come from your e-mail address after they’ve been blocked from using your friend’s. They should, of course, sink in a pit. Of raw sewage.

    About the Russian readers, I think some of them have to be legit­im­ate because there’ve been so many of them, though Russia is a big country and has room for many hackers. Pakistan, unfortunately…in real life I have person­al friends there, but in real life Pakistan is also the home of many hackers, spammers, and scammers.

    And Nigeria, oh please…wouldn’t it be cool if Nigerian people *were* able to build a reputa­tion for anything legit­im­ate, after Nigeria’s having been the home of so many e-mail scam ventures for so long?!

    • Of course one of the challenges you face when putting yourself out on the web is attract­ing the wrong type of atten­tion, this seems especially true for women. There are hackers in every country, I even know of one living a couple of miles from me, yet in truth most are harmless fun-seekers.

      One aspect of using blogging software is that provided we keep our details private then we should remain protec­ted. Yes, I get the occasion­al spoof or scam email, along with every­one else but I have software protec­tion to minim­ise the impact of such messages.

1 Trackback / Pingback

  1. Business Blog: Online Presence & Need for Visibility? - GobbledeGoox

Your comments