Spreading the Word: Who is Sharing your Work?

sharing - friendship by Stevepb

The Essence of Sharing

Shar­ing is more that spend­ing valu­able time with friends and fam­i­ly on social occa­sions. We do enjoy those times togeth­er, such as the hol­i­day at the beach with chil­dren. In the mod­ern world shar­ing has many more con­no­ta­tions. Shar­ing the things we like is a vital part of the on-line social world and needs to be a part of the writer’s repertoire.

Build­ing a great cir­cle of social fol­low­ers is one of the key aspects about on-line writ­ing. Many of these will be the read­ers of your work, some will nev­er read it. In every cir­cle there are gems, those that do some­thing more, they share and spread the word for you with no expec­ta­tion of any­thing in return. The beau­ty of the social inter­net is that you can find peo­ple who have sim­i­lar inter­ests to you and they can become a superb ally in get­ting the word out, they will re-tweet your Tweets and/or share your Face­book updates. Indeed shar­ing is some­thing that pleas­es them. Which works to your advantage.

Hei­di Cohen says “ignore the pow­er… at your per­il,” and she is right! Social shar­ing is a trait that is high­ly desir­able in a net­work con­nec­tion. Chances are some peo­ple will repeat­ed­ly sup­port your work, while oth­ers nev­er do. Shar­ers are your super­stars, make sure you get to know them and return the favour when­ev­er they show­case their own work. Indeed, it could be argued, that the trick to get­ting oth­ers to share your work is first­ly to pub­li­cise theirs.



cafe cake sharingA “wannabe” writer with a blog and social media con­nec­tions is, arguably, bet­ter off today than a strug­gling writer of eighty years ago, yet in many respects we count the 1920s and 30s as the hey­day of the writer, with great writ­ers like Hem­ing­way gain­ing their edu­ca­tion and open­ing oppor­tu­ni­ties in that era, sit­ting in Paris cafes shar­ing expe­ri­ences with oth­er writ­ers while work­ing on their jour­nal­ism assign­ments. It is dif­fi­cult for us to real­ly know what chal­lenges they faced at that time because we live in a dif­fer­ent era. Today, though, the Inter­net seems to be the gath­er­ing place for the writer and in some respects social sites like Google Plus or Face­book are the place to be and shar­ing should be sec­ond nature.

In my net­work there are writ­ers like Phyl Camp­bell who active­ly encour­age those in her cir­cles to be active writ­ers through her “Tues­day night Write-ins”. Fic­tion writer Nan­cy Czer­win­s­ki is a great con­tent shar­er, and one of my great on-line allies who will always repost my work. Nan­cy and I used to write for the same site and we have talked on many occa­sions over the last few years. I wrote with Scott Bid­dulph and Mar­i­lyn Davis at Two Drops of Ink for a while and am proud of what they have achieved there. Mar­i­lyn has always been a great con­tent shar­er since we start­ed com­mu­ni­cat­ing sev­er­al years ago. There are many oth­ers that come and go around the world and those moments we inter­act are impor­tant.

Con­tent shar­ers are hard to come by, yet each writer must strive to devel­op their own per­son­al con­nec­tions in order to build the type of con­nec­tion that will both read your work and com­mu­ni­cate it to oth­ers with­out you ask­ing them to do so.


Others Sharing your Message for you

shaking hands and sharingKnow­ing peo­ple who spread the word on your behalf is like find­ing the gold­en nugget and in this con­nect­ed world it real­ly doesn’t mat­ter where they are from, their sex, creed, colour, pol­i­tics, beliefs etc. are all irrel­e­vant because they are intro­duc­ing your thoughts to a wider audi­ence. They are net­worked con­tent shar­ers and you need to build a rela­tion­ship with some.

Accord­ing to Gar­rett Moon “by under­stand­ing why peo­ple share, you can bet­ter assess your own con­tent, and its abil­i­ty to result in sus­tain­able growth and traf­fic to your blog,” as a part of your quest for shar­ing oppor­tu­ni­ties. Peo­ple love to read and share con­tent, from those they know, like, or trust, hav­ing them share you work is a mat­ter of build­ing your rela­tion­ship. The psy­chol­o­gy of shar­ing is an impor­tant thing to know a lit­tle about, it can teach you why cer­tain posts become mega-hits yet oth­ers of sim­i­lar qual­i­ty have only the occa­sion­al read­er. The aim of the Blog writer is to have oth­ers share posts with­out any prompting.



Peo­ple involved in com­mu­ni­ties or groups on Google Plus, Face­book, are often great shar­ers, “Blog­ging to Bliss” on Face­book or “amwrit­ing” on Google Plus  are two exam­ples of good pub­lic com­mu­ni­ties to be a mem­ber of, yet you like­ly know of many oth­ers. Those who cre­at­ed these groups usu­al­ly embody the spir­it of shar­ing and were brave enough to cre­ate a pub­lic group and we should applaud them for their efforts.

One of the things that com­mu­ni­ties do is put you in con­tact with oth­er peo­ple shar­ing sim­i­lar inter­ests, they may be dis­cussing the very prob­lems you write about in your con­tent. Does this pro­vide a gold­en oppor­tu­ni­ty? It should! Search groups that dis­cuss things you are pas­sion­ate about, join them, be a part of that com­mu­ni­ty, be active, then pub­li­cise your work in the group, you will rapid­ly build connections.

Any­one who also shares group posts may also become a great rela­tion­ship to develop.


What Drives Content Sharers?

choices-to-be-madeWhat do they like? Know­ing that they like videos, or that they are dri­ven by great info-graph­ics can be key in design­ing the type of con­tent you should cre­ate for them to share. Those are more than the aver­age read­er, they are con­tent shar­ers, pow­er­ful because they have a strong desire to share the things they like. Because of this desire to share you should be pay­ing atten­tion to the things they like.

It should be eas­i­er to under­stand your con­tent shar­er because they are a net­work con­nec­tion, a per­son you need to know more about, some­one with whom you have devel­oped a per­son­al con­nec­tion over time. One of my con­tent shar­ers tells me that every time I post a par­tic­u­lar sto­ry on the social web they will take time and re-read the sto­ry before telling every­one how much they liked it. That says I must pro­duce oth­er con­tent of a sim­i­lar type for them to read, pub­li­cise, re-read, and re-publicise.


Developing Sharing Networkers

You do not need to know peo­ple to net­work with them, in fact build­ing your net­work is in part about con­nect­ing with peo­ple hav­ing sim­i­lar inter­ests. Every once in a while you come across a spe­cial net­work con­nec­tion, you build some­thing more than is cat­e­gorised by pass­ing com­ments on Face­book, per­haps you email reg­u­lar­ly or have held tele­phone con­ver­sa­tions, the point being that you have devel­oped that con­nec­tion further.

If a per­son you don’t know makes a com­ment on your blog, re-tweets your social update, do make sure you respond in kind. Accord­ing to some stud­ies shar­ing releas­es dopamine which stim­u­lates a “height­ened state of desire often asso­ci­at­ed with food tastes and sex, maybe that is why it feels so good.


Increasing your pool of potential readers

Books to readThe­o­ret­i­cal­ly any­one with a Twit­ter account can see your Tweet, pro­vid­ed they search for rel­e­vant key­words soon after you have post­ed it. In real­i­ty to see your tweet it has to appear in your fol­low­ers most recent time-line. Con­sid­er this for one moment. You have 1,000 peo­ple fol­low­ing you on Twit­ter and 1 per­cent of them read your work then your reach is lim­it­ed to those 10 read­ers. If you grow your fol­low­ing to 10,000 peo­ple then 1 per­cent of them is 100 read­ers, which sounds a great way to grow your audi­ence but it does take effort to grow your network.

Assume your net­work is still 1,000 peo­ple but instead of hav­ing 10 read­ers of your work you have 10 peo­ple who share your work to peo­ple they know, now you have a read­er­ship that grows to say 100 read­ers with­out hav­ing a larg­er num­ber of fol­low­ers. This is the pow­er of being con­nect­ed to con­tent shar­ers, they take on part of the bur­den for grow­ing your fol­low­ing, because they like your work. When the read­ers they intro­duce read your mate­r­i­al they may wish to con­nect and start shar­ing themselves.

So, all you have to do is fol­low peo­ple whose mind­set is re-tweet­ing? If only things were as sim­ple. There is an art to build­ing a fol­low­ing on the social sites and each has it nuances and inter­act­ing with peo­ple is an impor­tant part of the process.



Buy Peter B. Giblett a cof­fee to thank him for the thoughts expressed here. All images used here come from roy­al­ty free or pub­lic domain image col­lec­tions, such as Pixabay.




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2 Replies to “Spreading the Word: Who is Sharing your Work?”

  1. WOW ! This is piece of Gold, every blog­ger who wants to suc­ceed in their endeav­or of becom­ing a suc­cess­ful blog­ger should read this. ✌️

  2. […] was a com­ment in “Spread­ing the word: who is shar­ing your work?” I did not solic­it this com­ment, it is though the type of response that tells you that you […]

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