Buffer the App — Should be Part of your Publicity Machine

Your web­site, or blog, has so much poten­tial, it is ready and avail­able 24 hours a day, each and every day, and peo­ple are using the web all the time, even at times when we per­son­al­ly can­not be present. It would be nice to be able to post a Tweet at 4 a.m. when peo­ple in anoth­er part of the world are start­ing their work­day, or at mid­night as anoth­er part of the world signs into Face­book. This is why you need Buffer.

 

Enter Buffer

Buffer LogoThere are a wealth of free appli­ca­tions avail­able today, few pro­vide the writer with so much pub­lic­i­ty assis­tance than the Buffer App. I have been using Buffer for many years and you can sign up here. You will need to down­load the Buffer add-on for your brows­er in order to make it function.

      The brows­er exten­sion enables its users access to the pow­er of Buffer, it is the tool that allows you to add posts to your buffer for Twit­ter, Face­book and oth­er social net­works, build­ing a queue of future posts, spread out over the next few days. This ensures you nev­er over­whelm your fol­low­ers with your social activ­i­ty. You wish to share some­thing, sim­ply Buffer it, then in a few hours your social post will be seen by all.

      Add Buffer to your brows­er by using the Add-ons facil­i­ty, search for Buffer and get to the instal­la­tion page, shown here (this exam­ple is for the Fire­fox browser):

buffer-firefox-add-on

Setting up Your Buffer Account

Once you have installed buffer you will need to reg­is­ter an account at buffer​.com.  You should cre­ate a free account where you can post to Face­book, Twit­ter, LinkedIn, and Insta­gram — this will also allow you to post to Google Plus pages. If you have mul­ti­ple pro­files on these sites that you wish to use then you will need to pur­chase the upgrade.

      As a part of the process of set­ting up your account you should add all of your social net­works and define the times at which each of your posts will appear, you can tweak these over time, but you do need a start point set.

 

How to use Buffer

The Buffer icon will appear on your browser’s tool-bar once the add-in has been installed. If there is any web­site you wish to post to your queue in order to keep your social team informed you do so with a click. Sim­ply use the but­ton shown here:

buffer-icon-in-browser

Once clicked the Com­pos­er screen will appear:

buffering-a-page

 

Buffering Pages

Buffer’s com­pos­er screen will allow you to select a pic­ture to enhance your social post:

buffer-composer-select-a-picture

The Inter­net is large­ly visu­al in nature and it is a good idea to include a pic­ture with your post.

      By default the pic­tures from the post are includ­ed in Buffer’s com­pos­er screen. Select­ing one of these, par­tic­u­lar­ly the fea­tured image, will rein­force the vis­i­bil­i­ty of the work you are try­ing to pub­li­cise. Anoth­er option is to use Buffer’s Pablo page, that will allow you to add an image and a quote to your post.

 

Schedule Through Buffer

Sched­ul­ing is some­times a bet­ter option than the default buffer­ing times, ensur­ing you post at a pre­cise point.

buffer-schedule-post

This gives you the flex­i­bil­i­ty to plan social posts ahead of time. There is a con­fer­ence start­ing at 9 a.m., tomor­row, in India and you would like to post some­thing that will be rel­e­vant to atten­dees. Pro­vid­ed you can con­vert it to a time in your local time zone. The sched­ule is an impor­tant tool.

      Anoth­er fea­ture is called Pow­er Sched­ule, which allows you to post in mul­ti­ple places at dif­fer­ent times: now; in 8 hours; in 1 day; in 7 days; or at anoth­er time you may define.

 

Monitoring your Posts

Once you have an account you can mon­i­tor progress of your posts on the Buffer website:

buffer-twitter-queue

Here you can see each of your queues indi­vid­u­al­ly, you can also see to some extent how your posts have per­formed, although I believe Buffer is weak in this area as I have tracked social post­ings show­ing more likes and shares than are report­ed through buffer.

 

Schedule & Other Things

The Sched­ule Tab allows you to set the times at which items are post­ed from the queue. I post five times a day from Twit­ter, twice from LinkedIn and Face­book. This is one of those things that should be synced to the times when your social sites are most active — there are apps that will allow you to dis­cov­er what is the best time of day, if your real­ly wish to take a sci­en­tif­ic approach.

      Upgrad­ing costs $102 per year and will allow 100 items in each queue, more social pro­files, a social media cal­en­dar to man­age all your social accounts “at-a-glance,” man­age Pin­ter­est involve­ment. It is the abil­i­ty to add 100 items to the queue that attracts me, but so far I have retained the stan­dard membership.

 

Limits?

There are lim­its to most soft­ware appli­ca­tions, includ­ing buffer, such as the lim­it­ed num­ber of social con­nec­tions, unless you upgrade your account. Addi­tion­al­ly Buffer doesn’t allow pic­tures larg­er than 3 Mb to be posted.

 

 

 

Buy Peter B. Giblett a cof­fee to thank him for show­ing you the pow­er of Buffer. The fea­tured image is from a roy­al­ty free pub­lic domain image col­lec­tions. All oth­er images are by Peter B. Giblett and show prac­ti­cal exam­ples of using Buffer.

 

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7 Replies to “Buffer the App — Should be Part of your Publicity Machine”

  1. […] peo­ple you have friend­ed. You should be set­ting out a pub­lic­i­ty sched­ule for each of your posts, or buffer­ing the mate­r­i­al in […]

  2. Hi Peter. Great post about Buffer. I have been using Buffer for sev­er­al months now and I real­ly enjoy the intu­itive­ness of it. I find that the lay­out is much more sim­pli­fied and eas­i­er to use than Hoot­suite. I also love the ana­lyt­ics. It helps me to deter­mine which types of posts to post in the future based on the amount of likes and retweets I get on pre­vi­ous posts.

  3. […] “Buffer the App – Should be Part of your Pub­lic­i­ty Machine“ […]

  4. […] Buffer – post to Buffer, which add future social updates. Awe­some plan allows 100 posts to 10 social pro­files, cost­ing $102 per year. […]

  5. […] 34 Ser­vices to Help with Publicity […]

  6. […] words with images to give words that extra impact. This is a ser­vice pro­vid­ed by the mak­ers of the social post­ing tool Buffer­app. Con­sid­er the fol­low­ing, see how it makes you think or feel. Go to pablo​.buffer​.com to access the […]

  7. […] Buffer the App – Should be Part of your Pub­lic­i­ty Machine – This is a tool I use to auto­mate future posts. […]

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