Hate Facebook? 9 Ways it can Build Blog Traffic!

Hated, maligned, misused? These verbs all describe using Facebook from time to time. Is it always this way?

Facebook can be of great value to the blogger but there are some tips to making best use of the system and there are many mistakes to avoid. You must be relev­ant to your audience, tackling subjects they find inter­est­ing. High quality, engaging, content is essen­tial to growing your network and having people view your work.

 

1 — Ask Questions!

choices-to-be-madePeople respond to questions, especially if it touches a nerve. Make your questions witty, intriguing, thought provok­ing, but keep them short. Remember you must target the readers you are focus­ing on.

 

2 — Use a Quote from your Blog Post

You spent much effort writing your blog post, use this to your advant­age take some words, a phrase, or short sentence etc. from your post. This quote can again be witty, intriguing, or thought provok­ing and you are adding it to Facebook as a means of advert­ising some inform­a­tion from the blog the reader may find useful.

To some extent you may quote other people, but only if it is relev­ant.

 

3 — Tag People, Groups, and Pages

facebook-tagIf you wish to garner someone’s atten­tion with Facebook you should tag People, Pages or Groups. This is the equival­ent of gener­at­ing a person­al­ised email.

To tag a person you simply type in the person’s name with a the initial letter being a capit­al, then contin­ue typing part of their name (e.g. if you are wishing to tag Mark Brown type “Mar” and by this time Facebook should provide you with a list of names and you can then select the name you need from the list).

You may also tag Pages or Groups. To do this you type @ followed by part of the page or group name. Facebook will also provide a list of people, pages, or groups match­ing your search.

Note: Page permis­sions or a person’s privacy settings may limit your ability to mention them in a public post. Tagging will not work for automated posts.

 

4 — Don’t Act like a Robot

business-robotAs an on-line writer we should always be trying to put our mater­i­al in front of poten­tial readers, yet doing this too frequently can make you seem as if you are using it cynic­ally simply to gain new readers and that you don’t really care about the people you have friended. You should be setting out a publi­city sched­ule for each of your posts, or buffer­ing the mater­i­al in advance.

Avoid repeat­ing the same post more than 5 times per week and when you repeat it do so at differ­ent times of the day (so you are target­ing a differ­ent audience). Your posts could be timed to appear at for example:

  • 9 am Monday,
  • 5 pm Tuesday,
  • 2 am Wednesday,
  • 7 pm Thursday, and
  • 10 am Saturday.

 

5 — Be Human

peterYou see I am human, here’s a sketch to prove it.

Firstly, you must also post things that have nothing to do with your blog, secondly you must engage with other people by liking their stories or comment­ing on what they have added. We have been making many changes to our house the past few months and I have added details about the work we have been doing as these things have progressed. You should think about tagging people who showed some prior interest when you do so, this keeps them engaged in the normal day-to-day activ­it­ies of your life.

Avoid sharing state­ments you disagree with. Sometimes in order to bolster your stand­ing with anoth­er person you share the things they have posted without invest­ig­at­ing what they are saying. This can mean we are seen to endorse state­ments you would never person­ally make, like a Republican suppor­ted support­ing a Democrat policy, or vice versa, or support­ing an oil pipeline you would oppose on ecolo­gic­al grounds.

 

6 — Use Facebook’s Native Link Format

Let Facebook add in the title, descrip­tion, and picture from the link that you post, then you should add a few words to attract readers to the page you wish them to read.

Posting on Facebook

A note here when you add in your advert­ising hook avoid headlines like  “You won’t believe what happened next!” or “This is too good to be true!” Facebook classes such headlines as advert­ising or a sign of poor quality content. Truth is such headlines may tempt but rarely offer any value to the user.

 

7 — In line with Trending Topics or Timely Events?

Facebook provides a list of trend­ing topics as a pert of your News Feed (on the right hand side under “Trending”). If you have a blog post on one of the trend­ing topics then it is an ideal oppor­tun­ity to utilise the current trend and post it again on your Facebook feed. Making use of trend­ing hash-tags can bring an addition­al reader­ship of 10 to 25%.

Sports events, polit­ic­al events, celebrity activ­ity can all help boost your ratings as can respond­ing to person­al activ­it­ies (when used appro­pri­ately).

 

8 — Use Pictures with Everything

Sharing text-only updates on Facebook, Twitter, or any other social network is almost wasting an update. Questions, images, and videos are the most popular types of social post, they are the ones that drive traffic to your site. You pictures should be big and updates be short. The picture says a lot to your audience.

Building an Image by bykst CC0 Public Domain from Pixabay

 

9 — Facebook Video or Live

Dare you make a fool of yourself? Creating video, partic­u­larly live videos is not for every­one, but if you dare to use it it can help with publi­city. Facebook encour­ages you to load video directly to their site (rather than through services like YouTube or Vimeo). Make sure your video has a good thumb­nail (the picture that people see when the video isn’t playing).

Timing is critic­al as you want to catch viewers when they are most recept­ive to your message, partic­u­larly for Facebook Live. Also be profes­sion­al in your video broad­casts.

Buy Peter B. Giblett a coffee as thanks for highlight­ing the use of Facebook to build your online presence and publi­city for your blog. Images included here are from royalty free public domain image collec­tions, photo­graphs from Pixabay, cartoons are courtesy Green Street.

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