What Value the Short Post to Your Blog?

Short post - Short or long way?

How Helpful can the Short Post be?

Life gives us short roads and long ones to trav­el, we have choic­es to make. The same is true for our writ­ing. What is the val­ue of a short post?

Accord­ing to the Wei­dert Group “Google does NOT require a min­i­mum word count for page index­ing.” For many years SEO experts have stat­ed that blog posts must exceed 300 words. Weidert’s view is “Google might not care about the quan­ti­ty of the words used, but they DO care about the qual­i­ty.” They cor­rect­ly ques­tion how to deter­mine this for short arti­cles. Remem­ber the num­ber of pos­si­ble key­words are lim­it­ed, as are images or oth­er fea­tures which may aid rank­ing efforts.

With a long arti­cle, say 2,500 words in length, there is greater oppor­tu­ni­ty to match keywords/tags against the text used, include pic­tures etc. Most blog posts pub­lished nev­er reach 600, let alone 2,500 words, and fre­quent­ly lack qual­i­ty. With qual­i­ty being the pri­ma­ry ingre­di­ent for the search engine it should there­fore be pos­si­ble to pro­duce high qual­i­ty work in a short post. In my view this means:

  • Short Post Criteria - tick markLim­its are well known.
  • Con­cepts are ful­ly explained.
  • It meets the needs of the tar­get audi­ence.
  • The gram­mar and syn­tax are correct.
  • It has sup­port­ing mate­r­i­al (e.g. links, schemat­ics, or infographics ).

These cri­te­ria can cer­tain­ly be met with a short post.


Quality Matters

Giv­en the view that qual­i­ty mat­ters more than the quan­ti­ty of words used, it ensures the writer explains any con­cept pre­cise­ly and accu­rate­ly. Are the words you write rel­e­vant to your title? They must be. Short posts keep rel­e­vance in mind at all times with all extra­ne­ous mate­r­i­al expunged. The points made must hit the nail on the head. The chal­lenge, stat­ing a con­cept once and pen­e­trate the reader’s mind.

Arguably, the task of edit­ing a short post is tougher than for longer ones. Every­thing must be pre­cise, there is no room for slop­py use of lan­guage. When edit­ing, one of the most impor­tant ques­tions should be “did I miss some­thing?” There is noth­ing as bad as the first com­ment say­ing “you didn’t con­sid­er X.” This is eas­i­ly elim­i­nat­ed by a short state­ment exclud­ing X from the scope.


Is that all?

Ulti­mate­ly a short post should have the same impact as a long one. It should sat­is­fy the needs of the read­er, answer their ques­tions, prompt fur­ther thought. They should nev­er want to ask — is that all? They should nev­er feel under­val­ued or for­got­ten. which can be the case if infor­ma­tion is missing.

When some­thing has not been ade­quate­ly explained then add more words. The val­ue of con­tent mat­ters more than word count. Even a short post should have an intro­duc­tion and/or a con­clu­sion, along­side the main body of work.


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Buy Peter B. Giblett a cof­fee to thank him for dis­cussing the val­ue of short posts on your blog. If you have ques­tions then please ask them via a com­ment. The images includ­ed here are from roy­al­ty free pub­lic domain image col­lec­tions, pho­tographs from Pix­abay, or from Peter Giblett’s per­son­al collection.

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2 Replies to “What Value the Short Post to Your Blog?”

  1. […] “What Val­ue the Short Post to Your Blog?“ I talked about the val­ue short posts bring, espe­cial­ly where the lim­its are well-known, […]

  2. […] What Val­ue the Short Post to Your Blog? […]

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