How Helpful can the Short Post be?
Life gives us short roads and long ones to travel, we have choices to make. The same is true for our writing. What is the value of a short post?
According to the Weidert Group “Google does NOT require a minimum word count for page indexing.” For many years SEO experts have stated that blog posts must exceed 300 words. Weidert’s view is “Google might not care about the quantity of the words used, but they DO care about the quality.” They correctly question how to determine this for short articles. Remember the number of possible keywords are limited, as are images or other features which may aid ranking efforts.
With a long article, say 2,500 words in length, there is greater opportunity to match keywords/tags against the text used, include pictures etc. Most blog posts published never reach 600, let alone 2,500 words, and frequently lack quality. With quality being the primary ingredient for the search engine it should therefore be possible to produce high quality work in a short post. In my view this means:
- Limits are well known.
- Concepts are fully explained.
- It meets the needs of the target audience.
- The grammar and syntax are correct.
- It has supporting material (e.g. links, schematics, or infographics ).
These criteria can certainly be met with a short post.
Given the view that quality matters more than the quantity of words used, it ensures the writer explains any concept precisely and accurately. Are the words you write relevant to your title? They must be. Short posts keep relevance in mind at all times with all extraneous material expunged. The points made must hit the nail on the head. The challenge, stating a concept once and penetrate the reader’s mind.
Arguably, the task of editing a short post is tougher than for longer ones. Everything must be precise, there is no room for sloppy use of language. When editing, one of the most important questions should be “did I miss something?” There is nothing as bad as the first comment saying “you didn’t consider X.” This is easily eliminated by a short statement excluding X from the scope.
Is that all?
Ultimately a short post should have the same impact as a long one. It should satisfy the needs of the reader, answer their questions, prompt further thought. They should never want to ask – is that all? They should never feel undervalued or forgotten. which can be the case if information is missing.
When something has not been adequately explained then add more words. The value of content matters more than word count. Even a short post should have an introduction and/or a conclusion, alongside the main body of work.
- The Sentence – Simple and Clutter Free?
- The Joy of Sentences – Construction
- Originality: Going Against the Flow
Buy Peter B. Giblett a coffee to thank him for discussing the value of short posts on your blog. If you have questions then please ask them via a comment. The images included here are from royalty free public domain image collections, photographs from Pixabay, or from Peter Giblett’s personal collection.