Will you Unlock Your Potential as a Blog Writer?

Your potential as a writer?

You have a new way to explain how some­thing works? A clever idea to share? An inter­est­ing mem­o­ry? An orig­i­nal view on a social or polit­i­cal issue? Do you have an alter­na­tive view­point to pro­vide? Then, it is pos­si­ble you have a great blog post­ing from inside of you. The key ques­tion is, can you unlock your poten­tial as a writer? 

Unlike writ­ing a book, blog­ging, or on-line writ­ing, pro­vides you with the ver­sa­til­i­ty to express facts or opin­ions about the vari­ety of sub­jects you know about. Even though one writer has pub­lished a blog post of 38,000 words, it doesn’t mean you have to. Most great posts are between 1,000 and 2,000 words long.

Tap into Your Personality

Blog writ­ing is akin to essay writ­ing. You can tap into your sense of wit, your humour, share an indi­vid­ual view­point, per­suade oth­ers of your per­spec­tive. Indeed per­son­al­i­ty is so impor­tant in this genre of writ­ing, read­ers love to see the writer’s per­son­al­i­ty. Can you write between 1,000 and 2,500 words at one sit­ting? Then, you have the poten­tial to become a blog writer.

Showing your potential as a great writerCan you become great? Mem­o­rable? Every­one has that poten­tial! Every­thing you think has the poten­tial to show peo­ple some­thing of you, but not every­thing you think is ever writ­ten about. You should be clear on that dis­tinc­tion. If you have been think­ing about the mat­ter for a while then it must be impor­tant, and this could be some­thing you should tell oth­ers about. That is, one of the joys of blogging.

Your Purpose

What is your pur­pose? Who are your audi­ence? These are cer­tain­ly two ques­tions you should think about before you write. Blog posts can explore, but they can imag­ine, they can digress. Indeed, like essays they don’t real­ly have fixed rules for writ­ing. There is no “Dear Sir” nor “thank you” nec­es­sary. The only real rules are to make it inter­est­ing, have a good title, and use pic­tures or dia­grams to empha­sise your words. Large­ly, the goal of a blog post is to take a per­son­al expe­ri­ence, or an idea, or a mem­o­ry, and relay it to the out­side world. Part of the joy of blog­ging is also con­nect­ing to peo­ple on social net­works and pub­lish­ing your work. 

Essays have been of great means of com­mu­ni­ca­tion since the time of Aris­to­tle, but they grew in pop­u­lar­i­ty dur­ing the 16th cen­tu­ry. It is a way to per­suade oth­ers of your view. The word essay actu­al­ly is a French word that is intro­duced into the Eng­lish lan­guage and has a mean­ing of the attempt or tri­al. The idea being that the essay writer attempts to per­suade the oth­er per­son of the right of their view­point, they may also put an idea on tri­al. Of course, essays, like blogs, come in all gen­res humor­ous, polit­i­cal, his­tor­i­cal, sci­en­tif­ic, etc. A well writ­ten essay evokes many types of respons­es, so should a blog.

The abil­i­ty to argue and per­suade are ques­tion­ably the most impor­tant weapons a writer can bring to bear. Aris­to­tle talked about appeal­ing to rea­son (logos) and emo­tion (pathos). These skills are as vital today as they were in ancient Greece.

Your contribution, your potential

Your Potential?

What is your poten­tial? You should take a cou­ple of min­utes to look at what has already been said in this arti­cle and ques­tion what you can do.

Are you able to con­tribute? Maybe you won’t be able to paint a pic­ture in a book yet, but that devel­ops. I am con­vinced you have poten­tial oth­er­wise you would not be read­ing this right now. Uncov­er­ing or dis­cov­er­ing your poten­tial may be anoth­er thing, per­haps you should take a course on essay writ­ing or oth­er relat­ed top­ics. Real­i­ty is that it is up to you to explore your poten­tial as a writer. You may sur­prise yourself.


If you can con­vince some­body through the use of humour, then it is a good medi­um to use. Per­son­al­ly, I’ve nev­er mas­tered the art of humour, only find­ing it by happenstance. 

emotion and your potentialEmo­tive and per­sua­sive writ­ing are skills that can be learnt. In part know­ing what pulls at your own emo­tions and what per­suades your­self is a start devel­op­ing these skills and may be the start of recog­nis­ing in turn how to per­suade oth­ers. How were you per­suad­ed to vote (or not) at the last elec­tion? Was it an adver­tise­ment? Was it some­thing some­body said? If you think about what influ­enced you, then you can per­haps use the same skills to influ­ence oth­ers. You need to put it in writ­ing for your blog for it to be effec­tive in this medium.

One of the lessons I learned was not sim­ply to react to things oth­er peo­ple have said. Reac­tion tends to be dri­ven pure­ly on emo­tion. Your argu­ments may fail to log­i­cal­ly come togeth­er. As a result, there is no thread bind­ing the emo­tion­al aspects to the log­i­cal ones. Even the log­i­cal Mr. Spock new about the pow­er of emo­tion com­bined with the pow­er of log­ic.

Are there Right and Wrong ways to Write?

It has been said that an essay writes itself. The struc­ture becomes clear to the writer as they pro­ceed. Yet with a blog many writ­ers sug­gest that a struc­ture is nec­es­sary in advance of putting pen to paper. Is this true? There are times when bul­let points help you struc­ture your thought process. There are oth­er times when free writ­ing is per­fect­ly accept­able. I have writ­ten posts with the cen­tral idea in mind, the need to dis­cuss views aris­ing from a sin­gle point. Here the writ­ing radi­ates from the cen­tral point, which is not nec­es­sar­i­ly clear in the open­ing paragraph.

I am sure writ­ers will con­tin­ue to write about the top­ic of invent­ing their pieces well into the future. Each writer will have a dif­fer­ent approach. You can only know your style once you start writ­ing. Some peo­ple are chat­ty, oth­ers get straight to the point.

There are some rules. For exam­ple, you should nev­er accuse peo­ple of wrong­do­ing. I know there are exam­ples of famous his­tor­i­cal essay writ­ers mak­ing unfound­ed accu­sa­tions, but a mod­ern blog writer has to think about the future of their blog. Being sued for dam­ages is not a good idea and most writ­ers could not afford the cost of a law suit.

Is the Central Purpose of your Post Clear?

As you revise your writ­ing, you must ensure at all parts linked to the cen­tral pur­pose. This is true for the open­ing sen­tence as it is for the clos­ing one. Each sen­tence may hint towards, build ideas, or log­i­cal­ly sup­port the cen­tral pur­pose of your essay. Many open­ing para­graphs pre­view the con­cept under dis­cus­sion, men­tion exist­ing thoughts, per­haps sug­gest an alter­na­tive way of look­ing at things.

How you build your ideas, sen­tence after sen­tence, is a nec­es­sary part of build­ing the essay. Will each address some of the obsta­cles? Tell peo­ple why exist­ing knowl­edge is lim­it­ed, sug­gest oth­er things we should know or inves­ti­gate. Per­haps show dif­fer­ent per­spec­tives. These are some of the ways to devel­op your poten­tial as a writer.


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Buy Peter B. Giblett a cof­fee to thank him for look­ing at what it takes to become a good blog writer. If you have ques­tions then please ask them via a com­ment. The images includ­ed here are from roy­al­ty free pub­lic domain image col­lec­tions, pho­tographs from Pix­abay, or from Peter Giblett’s per­son­al collection.

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3 Replies to “Will you Unlock Your Potential as a Blog Writer?”

  1. […] Will you Unlock Your Poten­tial as a Blog Writer? […]

  2. […] Notice, the first of these points talks of draw­ing the read­er into the con­ver­sa­tion. Essays are, in part, also con­ver­sa­tion­al, return­ing to an ear­li­er point about the style of your blog. […]

  3. […] Will you Unlock Your Poten­tial as a Blog Writer? […]

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