The power of powerful, pioneering headlines, can be positive for your blog posts. The purpose of this post is to review Headline Analyzer, provided by the Advanced Marketing Institute. It is available to use on-line at:
The purpose of the site is clear, to rate any headline that you provide. How can you create pioneering headlines? This headline analyzer is one tool you should use. You should note that the analysis engine will trim your submission to 20 words. Any headlines exceeding 20 words are unlikely to be catchy or attract readers. The main screen is shown here:
About Emotional Marketing Value
Most creative writers should easily achieve a score of 30 to 40 percent. They should be aiming at attaining scores between 50 and 75 percent. With some tweaking this should be attainable, alter one or two words then re-run the analysis. Ultimately emotional, pioneering headlines can make or break the information you are providing, can you improve your headlines with some small simple tweaks? Yes, I have done.
The intellectual, empathetic, and spiritual spheres of influence will each focus on different types of people. For example intellectual words are likely to have a greater impact on fields such as education, law, medicine, and politics. But they are not restricted to these groups. The same is true for empathetic and spiritual spheres, they attract people in certain businesses, for example nurses tend to be empathetic.
A balanced result is possibly the most desirable outcome, but this may depend on your target audience, which must always be considered.
The following diagram shows each of the headlines used and how they performed.
The best performing headline being “Our Self-Flying Car Future“, with a score of 75%. I was surprised to see the majority of the headlines scored less than 50%. Many came from organisations that I had always considered good at creating headlines, news agencies. One even scored less than 20%, which should mark it out as a very poor headline, having little emotive value.The aim for the headline writer should be should be to attain a score in the 50 to 75 percentile range.
Improving Your Score
- “I broke the bank to buy a Flying Car.” Offers some improvement, getting an EMV score of 22%. This headline appeals to people’s empathetic and spiritual spheres.
- “I’m broke because I bought a Flying Car.” Gets 37.5% with a predominantly empathetic appeal.
- “Broke? You need a Flying Car!” Scores 50%. It provides a perfect balance appealing to people’s intellectual, empathetic, and spiritual needs. It shows a bad headline can be improved.
Conclusion – Getting Pioneering Headlines
Overall, I find Headline Analyzer, from AMI, easy to use, punch in your proposed headline, select the category, then click on “Submit for Analysis“. The results are well explained.
I have used it and had a 0% score, telling me the results were neutral, having no words that evoke any relevant emotions. Definitely, time to use some different words!
Headlines must evoke emotional responses to get readers. Asking questions is a great way to trigger emotion. Each result provided is explained, which helps you to understand where you need to improve. Getting the right results is all about generating pioneering headlines and this tool will help when consistently used.
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Buy Peter B. Giblett a coffee to thank him for reviewing the capabilities of the Advanced Marketing Institute’s Headline Analyzer. The images included here are from royalty free public domain image collections, photographs from Pixabay, or from Peter Giblett’s personal collection.