Have CoSchedule Created the Best Headline Analyzer?

I have used the CoSchedule product for some time, when analys­ing the value of headlines. It has many hints to assist the blogger in making creat­ive headlines. The tool can be accessed at the follow­ing website:

The inten­tion is clear. It aims to help you write headlines that drive traffic, shares, and search results. CoSched­ule have analysed more than 5 million headlines. This analys­is helps users under­stand what drives a better headline. Use of power words is key to creat­ing better headlines, their list is avail­able to download here.

It all Starts Here

 CoSchedule Headline Analyzer entryType, or paste, your headline into the form and have the system analyse it then provide results.

The Power of an Emotional Headline

Like the Advanced Marketing Institute analys­is tool this is also based on emotion­al value. It leans on Dr. Hakim Chishti’s work involving the harmon­ics of language. CoSchedule base their analys­is on the fact that emotion­al language creates predict­able responses. Like other headline analyz­ers they use a combined EMV approach with other measures found to drive shares, traffic, and SEO results. This is the advant­age offered over and above the AMI tool.
They have discovered that posit­ive, happy, emotions drive better results. This is the reason for provid­ing the list of power words. Words like reliable, free, rare, edge, shrewd, simple, and ultimate, all drive differ­ent responses. My sugges­tion: download the list and refer­ence it when creat­ing your headlines.
CoSchedule recom­mend the writing of 25 headlines for each post. Score each. Eliminate those scoring less than 40. Then go back to the power word list to see how they can be improved.

Word Balance

wordsCommon words should be 20 to 30 percent of the headline. These include; a, about, and, how, this, your, the, and other word you are famil­i­ar with. These words provide the basic struc­ture of the headline.
Uncommon words are inten­ded to grab the reader’s atten­tion. They include; baby, beauti­ful, more, social, year, world. CoSchedule suggest these should form 20 to 30 percent of the headline.
Emotional words will stir the response in the reader. They should entice the reader to click the link, not simply look at the headline. A density of 10 to 15 percent is the target for your headlines. Examples include; attract­ive, bravery, dollar, valuable, worry.
With power words, you should aim to use at least one in every headline. These act as intense triggers for poten­tial readers, provid­ing a call to action. Power phrases include; for the first time, will make you, what happened to, you need to know.

What CoSchedule has to Offer

Headline length is largely driven by what Google and search engines display. The best length for a headline is between 50 and 60 charac­ters. The first 3 words are the most import­ant, followed by the last 3. CoSchedule suggest headlines with 6 to 7 words perform best, but they have to be the right type of word.
Headline types include:
  • List post headlines.
  • How to”.
  • Questions, or
  • Generic.
If the headline is of type “Generic” then it is a clear indic­a­tion that improve­ment must happen. Remember anoth­er word for gener­ic is plain. Can you turn the headline into a question? This may be the easiest course to change it. Questions are always more likely to bring an emotive response. Some people answer them in their mind, then must see wheth­er the writer agrees.

Test Results

The follow­ing diagram shows the test results for the “flying car” headline set.

CoSchedule results

The best perform­ing headline, here, is “The Flying Car: How close is The Dream?” with an overall score of 72 percent. Even this headline is a candid­ate for improve­ment as it does not use uncom­mon words. All, but 2, of these headlines exceeded 40%, the lowest accept­able sugges­ted by CoSchedule.
The aim here is to get as high a score as possible. You should also make sure you use a mix of common, uncom­mon, emotion­al and power words. This will ensure you gener­ate a complete headline.

Making Improvements

discerning questionIn this test the poorest perform­ing headline was “Our self-flying car future” with 26%. Can this be improved? Neil Patel suggests that we should think of and create about 25 headlines for each post you write, then test them. Spend an hour think­ing of this set. The goal once you have some candid­ates is to test them and if neces­sary, tweak your headlines to improve them. Taking this headline and retain­ing the senti­ment I exper­i­mented.
Changing the headline from a bland gener­ic one into a question gives immedi­ate improve­ment. “Will the self flying car become the future?” gains a score of 61%, Yet this still has no power words present.
Does the self-flying car have a beauti­ful future?” The next attempt. Gains a score of 64%. words like beauti­ful and baby are normally classi­fies as emotion­al words. Here Headline Analyzer categor­ised beauti­ful as a power word.
Our baby, the self-flying car: does it have a beauti­ful future?” intro­duces uncom­mon words and uses power words, yet it scores 63%. This headline is getting a bit wordy though, with 11 words, a poten­tial drawback.

Conclusion

It is clear that creat­ing a power­ful headline is more complex than most writers imagine. CoSchedule’s Headline Analyzer is easy to use — enter the headline then click “Analyze Now”. The results are fully explained, read each descrip­tion to under­stand the full meaning.
Is the senti­ment correct for your post? If not then adjust­ments are neces­sary. This test also provides an email analys­is for writers who make use of email to publi­cise their work.
Titles of six to ten words for your blog seem to be the right length. Please know that 55 to 60 charac­ters is the right length to use. Headline Analyzer does offer you the oppor­tun­ity to exper­i­ment to find the right title. Certainly, the number one product in this field. The depth of inform­a­tion provided about your headline should prove useful as a means to improve your blog. My prefer­ence would b to have this avail­able on my PC so that I can play with my titles off-line.

Other Associated Pages

There are other articles on this bog relat­ing to headlines, for further inform­a­tion look at:

 

 

Buy Peter B. Giblett a coffee as a way of thank­ing him for discuss­ing the capab­il­it­ies of CoSchedule’s Headline Analyer.  All images included here are from royalty free public domain image collec­tions, such asPixabay, or from Peter Giblett’s person­al collec­tion.

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