Have CoSchedule Created the Best Headline Analyzer?

I have used the CoSched­ule prod­uct for some time, when analysing the val­ue of head­lines. It has many hints to assist the blog­ger in mak­ing cre­ative head­lines. The tool can be accessed at the fol­low­ing website:

The inten­tion is clear. It aims to help you write head­lines that dri­ve traf­fic, shares, and search results. CoSched­ule have analysed more than 5 mil­lion head­lines. This analy­sis helps users under­stand what dri­ves a bet­ter head­line. Use of pow­er words is key to cre­at­ing bet­ter head­lines, their list is avail­able to down­load here.

It all Starts Here

 CoSchedule Headline Analyzer entryType, or paste, your head­line into the form and have the sys­tem analyse it then pro­vide results.

The Power of an Emotional Headline

Like the Advanced Mar­ket­ing Insti­tute analy­sis tool this is also based on emo­tion­al val­ue. It leans on Dr. Hakim Chishti’s work involv­ing the har­mon­ics of lan­guage. CoSched­ule base their analy­sis on the fact that emo­tion­al lan­guage cre­ates pre­dictable respons­es. Like oth­er head­line ana­lyz­ers they use a com­bined EMV approach with oth­er mea­sures found to dri­ve shares, traf­fic, and SEO results. This is the advan­tage offered over and above the AMI tool.
They have dis­cov­ered that pos­i­tive, hap­py, emo­tions dri­ve bet­ter results. This is the rea­son for pro­vid­ing the list of pow­er words. Words like reli­able, free, rare, edge, shrewd, sim­ple, and ulti­mate, all dri­ve dif­fer­ent respons­es. My sug­ges­tion: down­load the list and ref­er­ence it when cre­at­ing your headlines.
CoSched­ule rec­om­mend the writ­ing of 25 head­lines for each post. Score each. Elim­i­nate those scor­ing less than 40. Then go back to the pow­er word list to see how they can be improved.

Word Balance

wordsCom­mon words should be 20 to 30 per­cent of the head­line. These include; a, about, and, how, this, your, the, and oth­er word you are famil­iar with. These words pro­vide the basic struc­ture of the headline.
Uncom­mon words are intend­ed to grab the reader’s atten­tion. They include; baby, beau­ti­ful, more, social, year, world. CoSched­ule sug­gest these should form 20 to 30 per­cent of the headline.
Emo­tion­al words will stir the response in the read­er. They should entice the read­er to click the link, not sim­ply look at the head­line. A den­si­ty of 10 to 15 per­cent is the tar­get for your head­lines. Exam­ples include; attrac­tive, brav­ery, dol­lar, valu­able, worry.
With pow­er words, you should aim to use at least one in every head­line. These act as intense trig­gers for poten­tial read­ers, pro­vid­ing a call to action. Pow­er phras­es include; for the first time, will make you, what hap­pened to, you need to know.

What CoSchedule has to Offer

Head­line length is large­ly dri­ven by what Google and search engines dis­play. The best length for a head­line is between 50 and 60 char­ac­ters. The first 3 words are the most impor­tant, fol­lowed by the last 3. CoSched­ule sug­gest head­lines with 6 to 7 words per­form best, but they have to be the right type of word.
Head­line types include:
  • List post headlines.
  • How to”.
  • Ques­tions, or
  • Gener­ic.
If the head­line is of type “Gener­ic” then it is a clear indi­ca­tion that improve­ment must hap­pen. Remem­ber anoth­er word for gener­ic is plain. Can you turn the head­line into a ques­tion? This may be the eas­i­est course to change it. Ques­tions are always more like­ly to bring an emo­tive response. Some peo­ple answer them in their mind, then must see whether the writer agrees.

Test Results

The fol­low­ing dia­gram shows the test results for the “fly­ing car” head­line set.

CoSchedule results

The best per­form­ing head­line, here, is “The Fly­ing Car: How close is The Dream?” with an over­all score of 72 per­cent. Even this head­line is a can­di­date for improve­ment as it does not use uncom­mon words. All, but 2, of these head­lines exceed­ed 40%, the low­est accept­able sug­gest­ed by CoSchedule.
The aim here is to get as high a score as pos­si­ble. You should also make sure you use a mix of com­mon, uncom­mon, emo­tion­al and pow­er words. This will ensure you gen­er­ate a com­plete headline.

Making Improvements

discerning questionIn this test the poor­est per­form­ing head­line was “Our self-fly­ing car future” with 26%. Can this be improved? Neil Patel sug­gests that we should think of and cre­ate about 25 head­lines for each post you write, then test them. Spend an hour think­ing of this set. The goal once you have some can­di­dates is to test them and if nec­es­sary, tweak your head­lines to improve them. Tak­ing this head­line and retain­ing the sen­ti­ment I experimented.
Chang­ing the head­line from a bland gener­ic one into a ques­tion gives imme­di­ate improve­ment. “Will the self fly­ing car become the future?” gains a score of 61%, Yet this still has no pow­er words present.
Does the self-fly­ing car have a beau­ti­ful future?” The next attempt. Gains a score of 64%. words like beau­ti­ful and baby are nor­mal­ly clas­si­fies as emo­tion­al words. Here Head­line Ana­lyz­er cat­e­gorised beau­ti­ful as a pow­er word.
Our baby, the self-fly­ing car: does it have a beau­ti­ful future?” intro­duces uncom­mon words and uses pow­er words, yet it scores 63%. This head­line is get­ting a bit wordy though, with 11 words, a poten­tial drawback.


It is clear that cre­at­ing a pow­er­ful head­line is more com­plex than most writ­ers imag­ine. CoSchedule’s Head­line Ana­lyz­er is easy to use — enter the head­line then click “Ana­lyze Now”. The results are ful­ly explained, read each descrip­tion to under­stand the full meaning.
Is the sen­ti­ment cor­rect for your post? If not then adjust­ments are nec­es­sary. This test also pro­vides an email analy­sis for writ­ers who make use of email to pub­li­cise their work.
Titles of six to ten words for your blog seem to be the right length. Please know that 55 to 60 char­ac­ters is the right length to use. Head­line Ana­lyz­er does offer you the oppor­tu­ni­ty to exper­i­ment to find the right title. Cer­tain­ly, the num­ber one prod­uct in this field. The depth of infor­ma­tion pro­vid­ed about your head­line should prove use­ful as a means to improve your blog. My pref­er­ence would b to have this avail­able on my PC so that I can play with my titles off-line.

Other Associated Pages

There are oth­er arti­cles on this bog relat­ing to head­lines, for fur­ther infor­ma­tion look at:



Buy Peter B. Giblett a cof­fee as a way of thank­ing him for dis­cussing the capa­bil­i­ties of CoSchedule’s Head­line Ana­ly­er.  All images includ­ed here are from roy­al­ty free pub­lic domain image col­lec­tions, such asPix­abay, or from Peter Giblett’s per­son­al collection.

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