I have used the CoSchedule product for some time, when analysing the value of headlines. It has many hints to assist the blogger in making creative headlines. The tool can be accessed at the following website:
The intention is clear. It aims to help you write headlines that drive traffic, shares, and search results. CoSchedule have analysed more than 5 million headlines. This analysis helps users understand what drives a better headline. Use of power words is key to creating better headlines, their list is available to download here.
It all Starts Here
Type, or paste, your headline into the form and have the system analyse it then provide results.
The Power of an Emotional Headline
Like the Advanced Marketing Institute analysis tool this is also based on emotional value. It leans on Dr. Hakim Chishti’s work involving the harmonics of language. CoSchedule base their analysis on the fact that emotional language creates predictable responses. Like other headline analyzers they use a combined EMV approach with other measures found to drive shares, traffic, and SEO results. This is the advantage offered over and above the AMI tool.
They have discovered that positive, happy, emotions drive better results. This is the reason for providing the list of power words. Words like reliable, free, rare, edge, shrewd, simple, and ultimate, all drive different responses. My suggestion: download the list and reference it when creating your headlines.
CoSchedule recommend the writing of 25 headlines for each post. Score each. Eliminate those scoring less than 40. Then go back to the power word list to see how they can be improved.
Common words should be 20 to 30 percent of the headline. These include; a, about, and, how, this, your, the, and other word you are familiar with. These words provide the basic structure of the headline.
Uncommon words are intended to grab the reader’s attention. They include; baby, beautiful, more, social, year, world. CoSchedule suggest these should form 20 to 30 percent of the headline.
Emotional words will stir the response in the reader. They should entice the reader to click the link, not simply look at the headline. A density of 10 to 15 percent is the target for your headlines. Examples include; attractive, bravery, dollar, valuable, worry.
With power words, you should aim to use at least one in every headline. These act as intense triggers for potential readers, providing a call to action. Power phrases include; for the first time, will make you, what happened to, you need to know.
What CoSchedule has to Offer
Headline length is largely driven by what Google and search engines display. The best length for a headline is between 50 and 60 characters. The first 3 words are the most important, followed by the last 3. CoSchedule suggest headlines with 6 to 7 words perform best, but they have to be the right type of word.
Headline types include:
List post headlines.
If the headline is of type “Generic” then it is a clear indication that improvement must happen. Remember another word for generic is plain. Can you turn the headline into a question? This may be the easiest course to change it. Questions are always more likely to bring an emotive response. Some people answer them in their mind, then must see whether the writer agrees.
The following diagram shows the test results for the “flying car” headline set.
The best performing headline, here, is “The Flying Car: How close is The Dream?” with an overall score of 72 percent. Even this headline is a candidate for improvement as it does not use uncommon words. All, but 2, of these headlines exceeded 40%, the lowest acceptable suggested by CoSchedule.
The aim here is to get as high a score as possible. You should also make sure you use a mix of common, uncommon, emotional and power words. This will ensure you generate a complete headline.
In this test the poorest performing headline was “Our self-flying car future” with 26%. Can this be improved? Neil Patel suggests that we should think of and create about 25 headlines for each post you write, then test them. Spend an hour thinking of this set. The goal once you have some candidates is to test them and if necessary, tweak your headlines to improve them. Taking this headline and retaining the sentiment I experimented.
Changing the headline from a bland generic one into a question gives immediate improvement. “Will the self flying car become the future?” gains a score of 61%, Yet this still has no power words present.
“Does the self-flying car have a beautiful future?” The next attempt. Gains a score of 64%. words like beautiful and baby are normally classifies as emotional words. Here Headline Analyzer categorised beautiful as a power word.
“Our baby, the self-flying car: does it have a beautiful future?” introduces uncommon words and uses power words, yet it scores 63%. This headline is getting a bit wordy though, with 11 words, a potential drawback.
It is clear that creating a powerful headline is more complex than most writers imagine. CoSchedule’s Headline Analyzer is easy to use — enter the headline then click “Analyze Now”. The results are fully explained, read each description to understand the full meaning.
Is the sentiment correct for your post? If not then adjustments are necessary. This test also provides an email analysis for writers who make use of email to publicise their work.
Titles of six to ten words for your blog seem to be the right length. Please know that 55 to 60 characters is the right length to use. Headline Analyzer does offer you the opportunity to experiment to find the right title. Certainly, the number one product in this field. The depth of information provided about your headline should prove useful as a means to improve your blog. My preference would b to have this available on my PC so that I can play with my titles off-line.
Other Associated Pages
There are other articles on this bog relating to headlines, for further information look at:
Buy Peter B. Giblett a coffee as a way of thanking him for discussing the capabilities of CoSchedule’s Headline Analyer. All images included here are from royalty free public domain image collections, such asPixabay, or from Peter Giblett’s personal collection.