How do you help people turn their Blog into a powerful resource? This is a question I have analysed for quite some time. The purpose of this post is to explain this. Let me say, up front, it does include some statistics, but I have made it easy to follow, mathematical knowledge is not a requirement.
Help People Grow
There is a philosophy which says that when you introduce yourself, you need a concise, powerful sentence to describe yourself, that the other person will remember. I have long considered it my goal to help people.
I will openly admit that I have struggled generating such a phrase. It has caused me to question precisely what I do. Trouble is if I look back over the last year and the things that I have completed, the list is massive, including:
- Book editor,
- Speech writer,
- DIY handyman,
- Project Manager,
- Proof reader,
This is only a small portion of the list, but I am sure you understand the gist. It is, a largely unhelpful, list in developing where I wish to go as a writer, and what my next moves are. In part we are what we have done, but we are so much more. Each of us has unexplored potential. Training we have undertaken. Hence the need to create a concise description of what I do.
This, I consider the first step in reaching the next level as a writer. It also assists me in seeking out customers. I hope that as you are reading this I may offer you some assistance.
Here is my concise, powerful statement, so you know how I can help you:
I show people how to turn their Blog into a powerful resource. Helping them communicate more effectively, using the power of the written and spoken word. I discuss social media, because of how it can help bloggers and small businesses grow.
The Challenge Writers/Bloggers Face
Things are rarely as bad as they seem at first glance. I have helped many clients develop their websites, social media activities, and blogs over the years. Additionally, I have also published my own blogs. To help people to blog, may seem an odd goal — but it is not.
From personal experience that writing and publishing is the easiest part of the process. It is, once published, the hard work begins; the publicity. Showing others you exist and what you have to offer. One of the hardest things to do is bring anyone to view your pages (see “game of percentages” below). There are a world full of people who are blissfully ignorant of what you have to offer. In part, the reason for having a blog is to change that, to address people who need what you have to offer.
Once they arrive, it is good quality content that can help you win them over as a repeat reader. Quality will help people. Thus an ability to attract readers and provide powerful content work arm-in-arm. But, you will spend more time converting readers than anything else.
Look up how to generate traffic. Most information available is marketing focused. You can learn from marketing sites, but blogs are not normally considered a “for profit” resource. Bloggers don’t think about marketing campaigns, but information provision. For businesses they can aid marketing efforts, but marketing is a secondary activity. Blogs are a method of demonstrating expertise in a particular field. My goal, to help people find a way to change their blogs for the better.
Traditional traffic generation methods do not always work with blogs. What is true about blogs is the need for a massive following and readership. Enter good SEO and social media practices.
High Quality Writing
One thing you will hear repeated on these pages is that quality matters. This is the reason past articles have covered sentence construction and other topics on improving writing quality. Not everyone is a professional writer when they start. Some will never be. Writing, though is as much a process of learning about the craft and improving as you continue to work. You can’t write like Hemingway or Steinbeck the moment your start, but you must look to learn and grow as you continue to write. Another way to help people.
Fortunately for the modern writer there are many tools. Grammar faux pas, syntactical problems, passive voice, etc. can each be addressed in turn. Growth is a process learned as you write.
Good SEO & Social Media Practices
There is so much to learn about SEO, that cannot be covered in a single blog post, or a portion thereof. Additionally, Google and other search companies constantly change the rules, they don’t help people understand. The aim of search engine optimisation is to rank your page as highly as possible. Global corporations spend a fortune on tuning their performance.
What hope small business or a blogger? This is a good question and one where the answers can help people in future articles. If you want your blog to grow stay tuned.
The other angle, social media, is the subject of the next few sections, but will also be covered further in future content.
Who Do you Follow and Who Follows You?
One of the tools that so-called marketing experts have told us, for years, to use is social media. Publicise your content on Twitter, Facebook etc. ‘they say’ and people will read your work. Almost “build it and they will come” is the advice, trouble is in many instances, they don’t come. Many bloggers have given up because their readership never expands to desired levels.
The nature of those you follow and your followers matters greatly. Who follows you? Do you know?
One of the challenges of social networks is finding the right type of people to connect with. What you talk about largely drives that, but everyone has unusual people looking at their work. The bio saying, ‘loving mother of 2 wonderful kids’ doesn’t help you know much about them. I have talked before about the need to followback when using Twitter. Developing a policy of following back everyone, doesn’t mean you shouldn’t target a specific audience. But with all things social you must help people in order that they can help you.
The follower you may have may talk more about their social life than their work. What you don’t know is that you may share a professional bond. They may listen to every word you write. The problem — you don’t yet know enough about them.
Who sees your Post?
For example, if you have 1,000 people following you on Twitter. It is likely that they are scattered across the world. Each in separate time zones, each having their own priorities. These, may or may not, include reading posts that you tweets. If you catch the attention of 1% of your followers every time you post, that means 10 people see your post. If only 1% of those who see the page open it then it is tough to get readers. According to these statistics, it takes 10,000 followers on Twitter to get 1 person read your page.
Part of the challenge of gaining readers is one of building exposure. The average blogger or small business owner is always mathematically challenged.
Knowing how many impressions your social posts make is useful. An impression, is the number of people who receive your posting, it is the number of people on-line any given time, this differs from hour-to-hour and day-to-day. It is how often your tweet lands in their message stream, it doesn’t tell you whether they read it, merely that it was present. Readership is then a game of percentages and percentages can lead you down the rabbit hole.
A Game of Percentages
According to Marketing site Hubspot, the average Click-Through-Rate, or CTR, for Twitter users is 1.64%. SEO company, moz.com suggest 1.34%. This means that if 100 people see your post, then on average, between 1.34 and 1.64 people will click on it. For 1,000 people viewing the message, 13 to 17 people will read the tweet. That doesn’t mean they will go to your blog page. Remember, these rates are for professionally planned advertising campaigns, with measured responses.
For the average blogger (armed with very little marketing know-how) it is much less, perhaps as low as 0.1% CTR. Fewer still read your page.
What bloggers have going for them are friends, acquaintances, and family, who make are the majority reacting to your tweets. Amongst them are faithful readers, who come back every time you post. It is this category you need to influence the most. Be forever grateful for each of these, they are our allies in the battle for readers.
Tweet — Help People
For this example I have assumed 1% response rate. Assuming again you have 1,000 followers and they are all in your time zone. Not every user is on Twitter all the time. Some use the site once a week. Most use it one or twice per day, e.g. they may log on at 11 a.m. for 20 minutes, then again at 4:30 p.m. You have no way of knowing who is on-line and who is active at any time.
If you post a tweet with a link at, say 10 a.m. It is unlikely that more 20% of your followers are active at that time of the day. When you send your tweet out, it therefore has a maximum of 200 impressions Of course, more than one-third of those are reading another tweet when you send it. Another third are writing their own tweet at the time. A further 10% are searching for something. It landed in their stream — that is all, leaving the real audience much lower, probably 40 to 50 viewers, or less.
How many of them will read your tweet? This is a good question. The answer depends on a number of factors. How does what you are posting match viewer’s thoughts at that moment, might be one of them. Does it help people?
You can identify the number of impression through the day and what time of day has best potential readership. At the time of writing that is 10 – 12am, 2 – 4pm, and 6 – 8pm for me. This knowledge can help you plan posting times, but you cannot force people to read your words.
Can I Help People like You?
Till now, GobbledeGoox has been about providing advice about writing, blogging etc. to a worldwide audience. This shall continue. Exciting changes are about to happen. Posts will talk about Twitter, Facebook etc. I will also look at other publicity avenues, building alliances etc. Another key area is practical ways to grow your blog.
Services pages show the work performed on behalf of clients. These continue their importance, If you have editing or content building work you need assistance with then use those pages to contact me. I shall continue providing paid services. What is new is the forthcoming provision of e-books and courses, that I am now developing. These are extras, not currently provided.
Please understand that I aim to offer discounts (and possibly free products) to loyal customers. Those who have already subscribed to receive email notifications. Subscribe now in order that you don’t miss out on future offers. You will find the subscribe panel at the top of the sidebar. It is one of the recent changes.
One aspect of everything we do in life is change. Change is a constant. Bloggers need to change, learn, and improve to stay relevant. I will be exploring many options for bloggers to consider. I am also aware that price is an issue for most bloggers. If you are like me, you look at each of those services available and realise there are a large number wishing us to pay $9.99 per month. One common theme you will see will be about keeping costs low.
For the Blogger “FREE” is probably the best price tag, but I am also a realist and know not all services are free, but this price can get you a long way. If you are like me you know the need to pay for certain services, e.g. training courses, writing, or editing. You will be looking for realistic, good value services, that can help you (or your business) move forward. Alongside the course development I am looking at making access cost-effective.
Be mindful that “FREE” doesn’t always mean free. Most often they are free for a trial period, you must learn to distinguish these. I prefer services that are free for life, with additional cost options/upgrades available. Good ones have an active support community.
Are you ready to take your blog to the next level? I am ready to help you. Comment, below, if you have thoughts about this topic.
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