Help People turn their #Blog into a Powerful Resource

Help People turn their #Blog into a Powerful Resource

How do you help peo­ple turn their Blog into a pow­er­ful resource? This is a ques­tion I have analysed for quite some time. The pur­pose of this post is to explain this. Let me say, up front, it does include some sta­tis­tics, but I have made it easy to fol­low, math­e­mat­i­cal knowl­edge is not a requirement.

 

Help People Grow

 
Help People grow by Varunkul01 CC0 Public Domain from Pixabay.There is a phi­los­o­phy which says that when you intro­duce your­self, you need a con­cise, pow­er­ful sen­tence to describe your­self, that the oth­er per­son will remem­ber. I have long con­sid­ered it my goal to help people.
 
I will open­ly admit that I have strug­gled gen­er­at­ing such a phrase. It has caused me to ques­tion pre­cise­ly what I do. Trou­ble is if I look back over the last year and the things that I have com­plet­ed, the list is mas­sive, including:
 
  • Writer,
  • Edi­tor,
  • Book edi­tor,
  • Speech writer,
  • DIY handy­man,
  • Project Man­ag­er,
  • Proof read­er,
  • Host,
  • Serv­er,
  • Clean­er,
  • Sales­man,
  • Nov­el­ist.
 
This is only a small por­tion of the list, but I am sure you under­stand the gist. It is, a large­ly unhelp­ful, list in devel­op­ing where I wish to go as a writer, and what my next moves are. In part we are what we have done, but we are so much more. Each of us has unex­plored poten­tial. Train­ing we have under­tak­en. Hence the need to cre­ate a con­cise descrip­tion of what I do. 
 
This, I con­sid­er the first step in reach­ing the next lev­el as a writer. It also assists me in seek­ing out cus­tomers. I hope that as you are read­ing this I may offer you some assistance.
 

Concise Statement

 
Here is my con­cise, pow­er­ful state­ment, so you know how I can help you:
 
show peo­ple how to turn their Blog into a pow­er­ful resource. Help­ing them com­mu­ni­cate more effec­tive­ly, using the pow­er of the writ­ten and spo­ken word. I dis­cuss social media, because of how it can help blog­gers and small busi­ness­es grow.
 
 

The Challenge Writers/Bloggers Face

 
On your mind by Elena Ferrer CC0 Public DomainThings are rarely as bad as they seem at first glance. I have helped many clients devel­op their web­sites, social media activ­i­ties, and blogs over the years. Addi­tion­al­ly, I have also pub­lished my own blogs. To help peo­ple to blog, may seem an odd goal — but it is not.
 
From per­son­al expe­ri­ence that writ­ing and pub­lish­ing is the eas­i­est part of the process. It is, once pub­lished, the hard work begins; the pub­lic­i­ty. Show­ing oth­ers you exist and what you have to offer. One of the hard­est things to do is bring any­one to view your pages (see “game of per­cent­ages” below). There are a world full of peo­ple who are bliss­ful­ly igno­rant of what you have to offer. In part, the rea­son for hav­ing a blog is to change that, to address peo­ple who need what you have to offer.
 
Once they arrive, it is good qual­i­ty con­tent that can help you win them over as a repeat read­er. Qual­i­ty will help peo­ple. Thus an abil­i­ty to attract read­ers and pro­vide pow­er­ful con­tent work arm-in-arm. But, you will spend more time con­vert­ing read­ers than any­thing else.
 
Look up how to gen­er­ate traf­fic. Most infor­ma­tion avail­able is mar­ket­ing focused. You can learn from mar­ket­ing sites, but blogs are not nor­mal­ly con­sid­ered a “for prof­it” resource. Blog­gers don’t think about mar­ket­ing cam­paigns, but infor­ma­tion pro­vi­sion. For busi­ness­es they can aid mar­ket­ing efforts, but mar­ket­ing is a sec­ondary activ­i­ty. Blogs are a method of demon­strat­ing exper­tise in a par­tic­u­lar field. My goal, to help peo­ple find a way to change their blogs for the better.
 
Tra­di­tion­al traf­fic gen­er­a­tion meth­ods do not always work with blogs. What is true about blogs is the need for a mas­sive fol­low­ing and read­er­ship. Enter good SEO and social media practices.
 

High Quality Writing

 
One thing you will hear repeat­ed on these pages is that qual­i­ty mat­ters. This is the rea­son past arti­cles have cov­ered sen­tence con­struc­tion and oth­er top­ics on improv­ing writ­ing qual­i­ty. Not every­one is a pro­fes­sion­al writer when they start. Some will nev­er be. Writ­ing, though is as much a process of learn­ing about the craft and improv­ing as you con­tin­ue to work. You can’t write like Hem­ing­way or Stein­beck the moment your start, but you must look to learn and grow as you con­tin­ue to write. Anoth­er way to help people.
 
For­tu­nate­ly for the mod­ern writer there are many tools. Gram­mar faux pas, syn­tac­ti­cal prob­lems, pas­sive voice, etc. can each be addressed in turn. Growth is a process learned as you write.
 

Good SEO & Social Media Practices

There is so much to learn about SEO, that can­not be cov­ered in a sin­gle blog post, or a por­tion there­of. Addi­tion­al­ly, Google and oth­er search com­pa­nies con­stant­ly change the rules, they don’t help peo­ple under­stand. The aim of search engine opti­mi­sa­tion is to rank your page as high­ly as pos­si­ble. Glob­al cor­po­ra­tions spend a for­tune on tun­ing their performance. 
 
What hope small busi­ness or a blog­ger? This is a good ques­tion and one where the answers can help peo­ple in future arti­cles. If you want your blog to grow stay tuned.
 
The oth­er angle, social media, is the sub­ject of the next few sec­tions, but will also be cov­ered fur­ther in future content.
 

Who Do you Follow and Who Follows You?

 
One of the tools that so-called mar­ket­ing experts have told us, for years, to use is social media. Pub­li­cise your con­tent on Twit­ter, Face­book etc. ‘they say’ and peo­ple will read your work. Almost “build it and they will come” is the advice, trou­ble is in many instances, they don’t come. Many blog­gers have giv­en up because their read­er­ship nev­er expands to desired levels.
 
The nature of those you fol­low and your fol­low­ers mat­ters great­ly. Who fol­lows you? Do you know?
 
One of the chal­lenges of social net­works is find­ing the right type of peo­ple to con­nect with. What you talk about large­ly dri­ves that, but every­one has unusu­al peo­ple look­ing at their work. The bio say­ing, ‘lov­ing moth­er of 2 won­der­ful kids’ doesn’t help you know much about them. I have talked before about the need to fol­low­back when using Twit­ter. Devel­op­ing a pol­i­cy of fol­low­ing back every­one, doesn’t mean you shouldn’t tar­get a spe­cif­ic audi­ence. But with all things social you must help peo­ple in order that they can help you.
 
The fol­low­er you may have may talk more about their social life than their work. What you don’t know is that you may share a pro­fes­sion­al bond. They may lis­ten to every word you write. The prob­lem — you don’t yet know enough about them.
 

Who sees your Post?

 
Writing by Unsplash CC0 Public DomainFor exam­ple, if you have 1,000 peo­ple fol­low­ing you on Twit­ter. It is like­ly that they are scat­tered across the world. Each in sep­a­rate time zones, each hav­ing their own pri­or­i­ties. These, may or may not, include read­ing posts that you tweets. If you catch the atten­tion of 1% of your fol­low­ers every time you post, that means 10 peo­ple see your post. If only 1% of those who see the page open it then it is tough to get read­ers. Accord­ing to these sta­tis­tics, it takes 10,000 fol­low­ers on Twit­ter to get 1 per­son read your page.
 
Part of the chal­lenge of gain­ing read­ers is one of build­ing expo­sure. The aver­age blog­ger or small busi­ness own­er is always math­e­mat­i­cal­ly challenged.
 
Know­ing how many impres­sions your social posts make is use­ful. An impres­sion, is the num­ber of peo­ple who receive your post­ing, it is the num­ber of peo­ple on-line any giv­en time, this dif­fers from hour-to-hour and day-to-day. It is how often your tweet lands in their mes­sage stream, it doesn’t tell you whether they read it, mere­ly that it was present. Read­er­ship is then a game of per­cent­ages and per­cent­ages can lead you down the rab­bit hole.
 

A Game of Percentages

 
Accord­ing to Mar­ket­ing site Hub­spot, the aver­age Click-Through-Rate, or CTR, for Twit­ter users is 1.64%. SEO com­pa­ny, moz​.com sug­gest 1.34%. This means that if 100 peo­ple see your post, then on aver­age, between 1.34 and 1.64 peo­ple will click on it. For 1,000 peo­ple view­ing the mes­sage, 13 to 17 peo­ple will read the tweet. That doesn’t mean they will go to your blog page. Remem­ber, these rates are for pro­fes­sion­al­ly planned adver­tis­ing cam­paigns, with mea­sured responses. 
 
For the aver­age blog­ger (armed with very lit­tle mar­ket­ing know-how) it is much less, per­haps as low as 0.1% CTR. Few­er still read your page. 
 
What blog­gers have going for them are friends, acquain­tances, and fam­i­ly, who make are the major­i­ty react­ing to your tweets. Amongst them are faith­ful read­ers, who come back every time you post. It is this cat­e­go­ry you need to influ­ence the most. Be for­ev­er grate­ful for each of these, they are our allies in the bat­tle for readers.
 
 

Tweet — Help People 

 
For this exam­ple I have assumed 1% response rate. Assum­ing again you have 1,000 fol­low­ers and they are all in your time zone. Not every user is on Twit­ter all the time. Some use the site once a week. Most use it one or twice per day, e.g. they may log on at 11 a.m. for 20 min­utes, then again at 4:30 p.m. You have no way of know­ing who is on-line and who is active at any time. 
 
If you post a tweet with a link at, say 10 a.m. It is unlike­ly that more 20% of your fol­low­ers are active at that time of the day. When you send your tweet out, it there­fore has a max­i­mum of 200 impres­sions  Of course, more than one-third of those are read­ing anoth­er tweet when you send it. Anoth­er third are writ­ing their own tweet at the time. A fur­ther 10% are search­ing for some­thing. It land­ed in their stream — that is all, leav­ing the real audi­ence much low­er, prob­a­bly 40 to 50 view­ers, or less.
 
How many of them will read your tweet? This is a good ques­tion. The answer depends on a num­ber of fac­tors. How does what you are post­ing match viewer’s thoughts at that moment, might be one of them. Does it help people?
 
You can iden­ti­fy the num­ber of impres­sion through the day and what time of day has best poten­tial read­er­ship. At the time of writ­ing that is 10 – 12am, 2 – 4pm, and 6 – 8pm for me. This knowl­edge can help you plan post­ing times, but you can­not force peo­ple to read your words.
 

Can I Help People like You?

 
Footsteps by Unsplash CC0 Public DomainTill now, Gob­blede­Goox has been about pro­vid­ing advice about writ­ing, blog­ging etc. to a world­wide audi­ence. This shall con­tin­ue. Excit­ing changes are about to hap­pen. Posts will talk about Twit­ter, Face­book etc. I will also look at oth­er pub­lic­i­ty avenues, build­ing alliances etc. Anoth­er key area is prac­ti­cal ways to grow your blog.
 
Ser­vices pages show the work per­formed on behalf of clients. These con­tin­ue their impor­tance, If you have edit­ing or con­tent build­ing work you need assis­tance with then use those pages to con­tact me. I shall con­tin­ue pro­vid­ing paid ser­vices. What is new is the forth­com­ing pro­vi­sion of e-books and cours­es, that I am now devel­op­ing. These are extras, not cur­rent­ly provided.
 
Please under­stand that I aim to offer dis­counts (and pos­si­bly free prod­ucts) to loy­al cus­tomers. Those who have already sub­scribed to receive email noti­fi­ca­tions. Sub­scribe now in order that you don’t miss out on future offers. You will find the sub­scribe pan­el at the top of the side­bar. It is one of the recent changes.
 

Change… Ongoing

 
One aspect of every­thing we do in life is change. Change is a con­stant. Blog­gers need to change, learn, and improve to stay rel­e­vant. I will be explor­ing many options for blog­gers to con­sid­er. I am also aware that price is an issue for most blog­gers. If you are like me, you look at each of those ser­vices avail­able and realise there are a large num­ber wish­ing us to pay $9.99 per month. One com­mon theme you will see will be about keep­ing costs low.
 
For the Blog­ger “FREE” is prob­a­bly the best price tag, but I am also a real­ist and know not all ser­vices are free, but this price can get you a long way. If you are like me you know the need to pay for cer­tain ser­vices, e.g. train­ing cours­es, writ­ing, or edit­ing. You will be look­ing for real­is­tic, good val­ue ser­vices, that can help you (or your busi­ness) move for­ward. Along­side the course devel­op­ment I am look­ing at mak­ing access cost-effective.
 
Be mind­ful that “FREE” doesn’t always mean free. Most often they are free for a tri­al peri­od, you must learn to dis­tin­guish these. I pre­fer ser­vices that are free for life, with addi­tion­al cost options/upgrades avail­able. Good ones have an active sup­port community.
 
Are you ready to take your blog to the next lev­el? I am ready to help you. Com­ment, below, if you have thoughts about this topic.
 
Con­tact me if you have an imme­di­ate require­ment, using the form below:
 

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