“In the realm of writing, one could easily confirm that blogging is more of a science than an art” says Jeff Bullas. Is it? Surely there are deadly sins and they sound more religious than scientific. Few people would agree that anything to do with writing could be elevated to a form of science. Yet introduce the topic of SEO and the need to sell product and you, perhaps, get an inkling of where he is coming from.
His post is a great introduction to the things blog writer can do wrong and bloggers make the mistakes every day of the week. I guarantee you will have made one of these mistakes, I know that I have.
Truth is, I have also learned the lesson. Stopped and thought about many things I have written, the impression they have given. Even at times I have gone back to correct mistakes. That is after all one of the advantages of a website that can be edited. There is always a process of learning. To ensure in the future we do not repeat these mistakes
Every writer must learn. They must learn and improve, the reason to highlight those sins here today. Think about this:
“Great content is key to any to any great blog, but if that’s the only thing you have to offer, then your blog isn’t likely to go anywhere.”
There is a world of information about algorithms, lead optimization, SEO and keyword searches, and more, all designed to get your content seen by a massive audience. But beyond those big things, there are some little details, that, when ignored, have the power to ruin a potentially successful blog.
He produces a list of seven blog killers to avoid, they are easy mistakes to make, just bear them in mind as you manage your blog. Introducing the subject I concentrate only on three:
- Writing text-only posts
- Not having a consistent publishing schedule
- Not using social media to promote your blog
For the rest of these tips you will have to click the link. I would like to add a couple of additional lessons.
One of my sins as an editor and writer is the fact that I moderate a general writing site on a voluntary basis. Every few days I look at the submissions. There are some truly excellent writers, who create grammatically perfect pieces NEVER add pictures to their submissions. Two of these are professional writers, both Journalists. It is rare for either to submit artwork with their pieces. As a result they don’t seen to generate the interest they should.
Worse there are new writers who fail to read the moderator comments. The fail to Improve. Under the site guidelines their work reaches the minimal standard of publication. But again next week they submit another text-only article, again of the barest minimum standard. Visual images are freely available on the web. Please understand which you can use (like this ink pot) and which you can’t. There are a large number of public domain images. Use these to enhance your work.
I have never been a fan of New Year’s resolutions. 95% are broken by January 15th. I am however a fan of planning. I have a writing schedule planned for the next 6 to 8 weeks, which is reviewed and re-planned every 4 to 6 weeks.
Of course there are things on my schedule I fail to complete. It happens, but then I reschedule them a few weeks later. The only thing that interferes with that schedule is when I have a client deadline to meet. Getting paid overrides everything else on the schedule. That schedule is vital and I place a lot of importance on it. When I have nothing to do that is the file I am reaching for…
I won’t talk about Social Media, but if you follow this blog you will know the value I place on it and how it can aid your publicity.
Source: Sins of Blog Post Writing