Real writers realise that the creative part of writing is only part of what you need to succeed as a writer. Leveraging the power of social sites like Twitter and Facebook are all important. Sometimes it is essential to consider using advertising. Facebook advertising may have a role to play in developing your site.
Your content is valuable! It is true that much value can be made from normal posts, but sometimes you must go a step further.
Power of Social Networks
“I’ve got to admit that Twitter is still my favorite social network. It’s how I connect with influencers and find podcast guests, network with other author friends, and I use it to share information every day” ~ @thecreativepenn.
I agree Twitter is underestimated as an influencing tool. But each of the social networks have a role to play. Use each the right way and you can build followers. As with other things in life, timing is everything. Time a Tweet or Facebook Update right and it becomes powerful. But we do not always have time, hence the need to advertise.
With advertising you can reach beyond the limits of your network.
The Power of Facebook
Remember Facebook is one of the most popular sites in the world, with nearly 2 billion regular users. Knowing that it can assist in your business growth makes it a powerful tool to use. A lot of people use Facebook for a variety of reasons, some of those reasons include searching for material to help them understand particular topics.
Authors Can Use Facebook Advertising
after many years of resisting she has come to understand the power of advertising. She considers that Facebook had become a powerful advertising platform. Her primary consideration for use is because of its targeting abilities. One of the considerations is demographics, where do your readers come from? That may be the best place to advertise. If existing readers use that platform then similar people are also likely to use that platform. It removes some of the guesswork normally associated with advertising.
Some of the tips available include:
- Growing your email list to whom she publishes a free ebook and video series all about writing.
- Using it as a direct sales mechanism.
- Promote webinars, and other on-line events.
She goes through how she uses Facebook Advertising. He desire to teach by example, hopefully give you some ideas that will help you achieve your own goals.