What is the purpose of re-blogging? I have been thinking about this question, which has driven me to write something about the value of re-blogging.
Most writers are avid readers, I follow this trend, reading many posts by many writers around the globe about a wide variety of topics. Every once in a while I come across a piece, where my immediate thought is “damn, I wish I’d written that”. The writer has expertly written about a topic that is close to your heart. With reblogging you pass on to your readers those inspiring words. In addition you can add your own very personal introduction about why your readers should care about this topic enough to read another person’s blog.
Share the Knowledge
The primary purpose of re-blogging is to share the knowledge another writer has to offer. There are some few blogs founded on the concept of re-blogging. The writer posts links to a variety of articles from a variety of sites that they approve (or perhaps disapprove). Sharing knowledge is a good idea. Consider it a similar principle as giving gifts at Christmas. Yet, it can also be a part of telling a larger story, contributing to your blog’s overall theme.
Do not base your work solely on reblogged material. Add something of your own.
At first thought most people would consider the idea of channeling people away from your website as not being a good idea, it is the web equivalent of the little shop keeper, let’s call him Christian, saying “I cannot sell you that item, but go to this store and speak to Megan and she will be able to help you.” As a marketing tactic, this recognises the fact that Christian’s store specialises in certain things as does Magan’s and neither can sell everything. There are many products that both sell. Yet each is unique. There is a marketing philosophy which believes the customer is likely to thank Christian for recommending Megan’s service. They are more likely to return and become a regular customer as they see Christian as honest. Making that recommendation is powerful. He regards publicity as central.
By reblogging a piece from someone else’s site you are creating a link. Please remember that in the web publishing world links are one of the ways any writer can get noticed. They are how search engines function.
How it Works
There are a number of tools that aid reblogging, but they all start with the concept of sharing the page you are reading. click the Share button or the Reblog button at the end of the post, then write a comment about the page, why it is special, why your readers should take a look, the aim being to write a critique of the page in 50 to 150 words, the re-blogging tool will then automatically add a segment of the other person’s page (the opening paragraph or two), if there are pictures included on the original post then one of these may also be reblogged.
When you publish the post on your blog it will then appear with a link back to the original article. The re-blogger’s comments highlight why the other page needs reading. Normally, an excerpt of the post’s text and media are included, with an invitation to read the remainder of the article.
Most blogging software includes reblog capabilities. The owner may switch of the capability if they wish. The foundation for this post is based on my knowledge about WordPress and it’s reblogging capabilities. Blogger, Tumblr and other blogging platforms have similar functions to allow users to share knowledge in similar ways. Most blog software only permits reblogging to the same type of site. E.g. if the site you wish to reblog from is built using Blogger you cannot re-post the material to your WordPress blog. That is without using specialist tools, such as the “PressThis” browser extension.
What Happens if My Post is Reblogged?
An excerpt of your post will be included on the reblogger’s site. This will exist, along with their comments about your post. They will provide a link back to your original post. You will normally receive a notification in the post’s comments that it has been reblogged. This may need approval depending on your security settings. You may also receive an email notification that this has occurred.
You will get credit when someone reblogs your post, in fact the more people that reblog your material the more likely it is that your readership will grow.
Maintenance of Posts you have Reblogged
The comments you make about the original article should firstly show a compelling reason why your reader should look at this alternative post (remember this is an extra step the reader has to take) as they actually have to click the link to see the original post. Remember you cannot change the original words in the linked post as they belong to the original author, but you can change your own introductory words, categorise the post, add key words or tags. You edit them in the same way you edit any other post on your blog.
You can also add a featured image to your post. However, it is recommended that the image you set does not related to the original article. Make it clear you are creating a different piece.
[Added/amended Dec 2017]: You must be clear about respecting copyright. Both text and images used on the original work are a part of the creative style. Remember though, it is owned by another person. Be clear, when you reblog a person’s work you MUST respect their copyright. This applies to the images and words. Use you own words to highlight the special parts of their contribution. Tell the readers why that contribution is so important.
The Purpose of the Reblog
Reblogging is the mechanism allowing users to re-post content of another user’s post with an recognition that the source is another user, reblogs are ethical because they recognise the work of the writer whose material you are linking to. Reblog another writer’s post and there is a chance they will reciprocate and provide a link to your site on their blog. Also adding the contribution of others becomes a part of the style of your site.
Chnage of View
It is my current view that reblogging is not a good idea. The reason I say this is documented in another post, “Republish and Reblog: 2 of the Greatest Sins of Blogging”. I encourage you to read that post before making up your mind.
Recent posts Reblogged on GobbledeGoox:
- 5 Ways That Authors Can Use Facebook Advertising
- The Long Way to Publication
- 7 Deadly Sins of Blog Post Writing
- Getting Started with Social Media: Pinterest
- Given Up on Your Blog Yet?
To my mind reblogging brings into your personal magazine advice that is relevant to your subject matter and is a quick way to add quality material. I now write a regular column, called Web Explored, which pulls together many of the those articles around that I wished I had been able to write. Further, it gives a flavour of writing on the web without impacting the creative thoughts of other people.