The Purpose of Reblogging

What is the purpose of re-blogging? I have been thinking about this question, which has driven me to write something about the value of re-blogging.

Most writers are avid readers, I follow this trend, reading many posts by many writers around the globe about a wide variety of topics. Every once in a while I come across a piece, where my immedi­ate thought is “damn, I wish I’d written that”. The writer has expertly written about a topic that is close to your heart. With reblog­ging you pass on to your readers those inspir­ing words. In addition you can add your own very person­al intro­duc­tion about why your readers should care about this topic enough to read anoth­er person’s blog.


Share the Knowledge

Giving - gift by blickpixel CC0 Public Domain from PixabayThe primary purpose of re-blogging is to share the knowledge anoth­er writer has to offer. There are some few blogs founded on the concept of re-blogging. The writer posts links to a variety of articles from a variety of sites that they approve (or perhaps disap­prove). Sharing knowledge is a good idea. Consider it a simil­ar principle as giving gifts at Christmas. Yet, it can also be a part of telling a larger story, contrib­ut­ing to your blog’s overall theme.

Do not base your work solely on reblogged mater­i­al. Add something of your own.

At first thought most people would consider the idea of channel­ing people away from your website as not being a good idea, it is the web equival­ent of the little shop keeper, let’s call him Christian, saying “I cannot sell you that item, but go to this store and speak to Megan and she will be able to help you.” As a market­ing tactic, this recog­nises the fact that Christian’s store special­ises in certain things as does Magan’s and neither can sell everything. There are many products that both sell. Yet each is unique. There is a market­ing philo­sophy which believes the custom­er is likely to thank Christian for recom­mend­ing Megan’s service. They are more likely to return and become a regular custom­er as they see Christian as honest. Making that recom­mend­a­tion is power­ful. He regards publi­city as central.

By reblog­ging a piece from someone else’s site you are creat­ing a link. Please remem­ber that in the web publish­ing world links are one of the ways any writer can get noticed. They are how search engines function.


How it Works

Reblog buttomThere are a number of tools that aid reblog­ging, but they all start with the concept of sharing the page you are reading. click the Share button or the Reblog button at the end of the post, then write a comment about the page, why it is special, why your readers should take a look, the aim being to write a critique of the page in 50 to 150 words, the re-blogging tool will then automat­ic­ally add a segment of the other person’s page (the opening paragraph or two), if there are pictures included on the origin­al post then one of these may also be reblogged.

When you publish the post on your blog it will then appear with a link back to the origin­al article. The re-blogger’s comments highlight why the other page needs reading. Normally, an excerpt of the post’s text and media are included, with an invit­a­tion to read the remainder of the article.

Most blogging software includes reblog capab­il­it­ies. The owner may switch of the capab­il­ity if they wish. The found­a­tion for this post is based on my knowledge about WordPress and it’s reblog­ging capab­il­it­ies. Blogger, Tumblr and other blogging platforms have simil­ar functions to allow users to share knowledge in simil­ar ways. Most blog software only permits reblog­ging to the same type of site. E.g. if the site you wish to reblog from is built using Blogger you cannot re-post the mater­i­al to your WordPress blog. That is without using special­ist tools, such as the “PressThis” browser exten­sion.


What Happens if My Post is Reblogged?


An excerpt of your post will be included on the reblogger’s site. This will exist, along with their comments about your post. They will provide a link back to your origin­al post. You will normally receive a notific­a­tion in the post’s comments that it has been reblogged. This may need approv­al depend­ing on your secur­ity settings. You may also receive an email notific­a­tion that this has occurred.

You will get credit when someone reblogs your post, in fact the more people that reblog your mater­i­al the more likely it is that your reader­ship will grow.


Maintenance of Posts you have Reblogged

The comments you make about the origin­al article should firstly show a compel­ling reason why your reader should look at this altern­at­ive post (remem­ber this is an extra step the reader has to take) as they actually have to click the link to see the origin­al post. Remember you cannot change the origin­al words in the linked post as they belong to the origin­al author, but you can change your own intro­duct­ory words, categor­ise the post, add key words or tags. You edit them in the same way you edit any other post on your blog.

You can also add a featured image to your post. However, it is recom­men­ded that the image you set does not related to the origin­al article. Make it clear you are creat­ing a differ­ent piece.

[Added/amended Dec 2017]: You must be clear about respect­ing copyright.  Both text and images used on the origin­al work are a part of the creat­ive style. Remember though, it is owned by anoth­er person. Be clear, when you reblog a person’s work you MUST respect their copyright. This applies to the images and words. Use you own words to highlight the special parts of their contri­bu­tion. Tell the readers why that contri­bu­tion is so import­ant.


The Purpose of the Reblog

Reblogging is the mechan­ism allow­ing users to re-post content of anoth­er user’s post with an recog­ni­tion that the source is anoth­er user, reblogs are  ethic­al because they recog­nise the work of the writer whose mater­i­al you are linking to. Reblog anoth­er writer’s post and there is a chance they will recip­roc­ate and provide a link to your site on their blog. Also adding the contri­bu­tion of others becomes a part of the style of your site.


Chnage of View


It is my current view that reblog­ging is not a good idea. The reason I say this is documented in anoth­er post, “Republish and Reblog: 2 of the Greatest Sins of Blogging”. I encour­age you to read that post before making up your mind.



Recent posts Reblogged on GobbledeGoox:

To my mind reblog­ging brings into your person­al magazine advice that is relev­ant to your subject matter and is a quick way to add quality mater­i­al. I now write a regular column, called Web Explored, which pulls togeth­er many of the those articles around that I wished I had been able to write. Further, it gives a flavour of writing on the web without impact­ing the  creat­ive thoughts of other people.



Buy Peter B. Giblett a coffee as a thank you for contrib­ut­ing his thoughts on reblog­ging. Images used are either created or owned by Peter Giblett, or obtained from a public domain location, such as Pixabay.






    • It would be a pleas­ure to have you re-blog it. I am overdue a visit to Live…Love…Share!!! as have been away from my desk for most of this week.

  1. Reblogged this on Live…Love…Share!!! and commen­ted:
    Have you read awesome content on a blog that you felt compelled to share? Are you wonder­ing how to get your blog content out to more readers? Peter Giblettt explains the concept of reblog­ging. I found it to be very inform­at­ive.

  2. A couple of things, this line: — “Sharing knowledge should be considered in the same spirit as giving gifts at Chreistmas”. I believe you meant Christmas.

    that in the web publish­ing world links are one of the ways any writer can get noticed, they drive how search engines function” — this hasn’t been true since about 2003. Search engines no longer place values on links like they did.

    Me person­ally, I rarely reblog. If I feel something is worth sharing, I will create a post linking to it, with a little blurb saying why people should click it. I still try and share things I like though! 🙂

  3. I know this is WordPress, and am a Blogger/Blogspot Blogger. So I need to know how to use the PressThis feed. Also, the image that you shared with the REBLOG THIS button — that was great, but then that button wasn’t found under the sharing buttons on this post. And maybe it is if you are a WordPress user. So I’m just letting you know what I need — because my first thought was to reblog using your tools, but I can’t reblog if I don’t have access to your tools.
    I do follow Green Embers’ sugges­tion to provide the link to blogs I like. I will do that with this blog post next week — until Thursday, my pages are focused on the 16 year old’s launch.

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