The Purpose of Reblogging

What is the purpose of re-blogging? I have been think­ing about this question over the past few days, which has driven me to write something about the value of re-blogging.

Most writers are avid readers, I follow this trend, reading many posts by many writers around the globe about a wide variety of topics, yet every once in a while I come across a piece, where my immedi­ate thought is “damn, I wish I’d written that”, the writer has expertly written about a topic that is close to your heart. with reblog­ging you have the ability to pass on to your readers those inspir­ing words, in addition you can add your own very person­al intro­duc­tion about why your readers should care about this topic enough to read anoth­er person’s blog.

Share the Knowledge

Giving - gift by blickpixel CC0 Public Domain from PixabayThe primary purpose of re-blogging is to share the knowledge anoth­er writer has to offer. There are, as well, a few blogs which are founded on the concept of re-blogging, the writer posts links to a variety of articles from a variety of sites that they approve (or perhaps disap­prove). Sharing knowledge should be considered in the same spirit as giving gifts at Christmas, it can also be a part of telling a larger story, contrib­ut­ing to your blog’s overall theme.

At first thought most people would consider the idea of channel­ing people away from your website as not being a good idea, it is the web equival­ent of the little shop keeper, let’s call him Christian, saying “I cannot sell you that item, but go to this store and speak to Megan and she will be able to help you.” As a market­ing tactic, this recog­nises the fact that Christian’s store special­ises in certain things as does Magan’s and neither can sell everything, there may be many products that both sell. There is a market­ing philo­sophy which believes the custom­er is likely to thank Christian for recom­mend­ing Megan’s service and are more likely to return and become a regular custom­er as they see Christian as more honest than the average store keeper simply because they made a recom­mend­a­tion, it a way it is an element of publi­city.

By reblog­ging a piece from someone else’s site you are creat­ing a link and you should remem­ber that in the web publish­ing world links are one of the ways any writer can get noticed, they drive how search engines function.

How it Works

Reblog buttomThere are a number of tools that aid reblog­ging, but they all start with the concept of sharing the page you are reading. click the Share button or the Reblog button at the end of the post, then write a comment about the page, why it is special, why your readers should take a look, the aim being to write a critique of the page in 50 to 150 words, the re-blogging tool will then automat­ic­ally add a segment of the other person’s page (the opening paragraph or two), if there are pictures included on the origin­al post then one of these may also be reblogged.

When you publish the post on your blog it will then appear with a link back to the origin­al article, the re-blogger’s comments are highlighted, and an excerpt of the post’s text and media are included within the post with an invit­a­tion to read the remainder of the article.

Most blogging software includes reblog capab­il­it­ies. The found­a­tion for this post is based on my knowledge about WordPress and it’s reblog­ging capab­il­it­ies, yet Blogger, Tumblr and other blogging platforms have simil­ar functions to allow users to share knowledge through reblog­ging, but most blog software only permits reblog­ging to the same type of site, e.g. if the site you wish to reblog from is built using Blogger you cannot re-post the mater­i­al to your WordPress blog, without using special­ist tools, such as the PressThis browser exten­sion.

What Happens if My Post is Reblogged?

A excerpt of your post will be included on the reblogger’s site, along with their comments about your post, with a link back to your origin­al post. You will normally receive a notific­a­tion in the post’s comments that it has been reblogged (which may need approv­al depend­ing on your secur­ity settings) and you may also receive an email notific­a­tion that this has occurred.

You will get credit when someone reblogs your post, in fact the more people that reblog your mater­i­al the more likely it is that your reader­ship will grow.

Maintenance of Posts you have Reblogged

The comments you make about the origin­al article should firstly show a compel­ling reason why your reader should look at this altern­at­ive post (remem­ber this is an extra step the reader has to take) as they actually have to click the link to see the origin­al post. Remember you cannot change the origin­al words in the linked post as they belong to the origin­al author, but you can change your own intro­duct­ory words, categor­ise the post, add key words or tags. You edit them in the same way you edit any other post on your blog.

You can also add a featured image to your post, however it is recom­men­ded that the image you set is related to the origin­al article, this way when the author visits your site it is clear you have reblogged their work and respect their copyright.

The Purpose of the Reblog

Reblogging is the mechan­ism allow­ing users to re-post content of anoth­er user’s post with an recog­ni­tion that the source is anoth­er user, reblogs are  ethic­al because they recog­nise the work of the writer whose mater­i­al you are linking to. Reblog anoth­er writer’s post and there is a chance they will recip­roc­ate and provide a link to your site on their blog. Also adding the contri­bu­tion of others becomes a part of the style of your site.

Recent posts that have been reblogged on GobbledeGoox:

5 Ways That Authors Can Use Facebook Advertising

The Long Way to Publication

7 Deadly Sins of Blog Post Writing

Getting Started with Social Media: Pinterest

Given Up on Your Blog Yet?

To my mind reblog­ging brings into your person­al magazine advice that is relev­ant to your subject matter and is a quick way to add quality mater­i­al.



Buy Peter B. Giblett a coffee as a thank you for contrib­ut­ing his thoughts on reblog­ging. All images used here are either created or owned by Peter Giblett or have been sourced from a public domain location, such as Pixabay.






    • It would be a pleas­ure to have you re-blog it. I am overdue a visit to Live…Love…Share!!! as have been away from my desk for most of this week.

  1. Reblogged this on Live…Love…Share!!! and commen­ted:
    Have you read awesome content on a blog that you felt compelled to share? Are you wonder­ing how to get your blog content out to more readers? Peter Giblettt explains the concept of reblog­ging. I found it to be very inform­at­ive.

  2. A couple of things, this line: — “Sharing knowledge should be considered in the same spirit as giving gifts at Chreistmas”. I believe you meant Christmas.

    that in the web publish­ing world links are one of the ways any writer can get noticed, they drive how search engines function” — this hasn’t been true since about 2003. Search engines no longer place values on links like they did.

    Me person­ally, I rarely reblog. If I feel something is worth sharing, I will create a post linking to it, with a little blurb saying why people should click it. I still try and share things I like though! 🙂

  3. I know this is WordPress, and am a Blogger/Blogspot Blogger. So I need to know how to use the PressThis feed. Also, the image that you shared with the REBLOG THIS button — that was great, but then that button wasn’t found under the sharing buttons on this post. And maybe it is if you are a WordPress user. So I’m just letting you know what I need — because my first thought was to reblog using your tools, but I can’t reblog if I don’t have access to your tools.
    I do follow Green Embers’ sugges­tion to provide the link to blogs I like. I will do that with this blog post next week — until Thursday, my pages are focused on the 16 year old’s launch.

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