Web based Articles: Make Your Writing Timeless

Timeless writing benefits the blogger. The event that started my think­ing on this subject was reading an excel­lent post a few days ago. It had a lot of the inform­a­tion that I needed. I can also say it was very excit­ing. The type of post that adds a lot of value to your life. It started:

“Good Morning Everybody… Hope you guys all had a great weekend.”

Is this a case of timeless writing? No, I was reading this on a Thursday. The article would have been as relev­ant any day of the week.  I suspect the writer wanted to ease the reader into the work and show how friendly they were.  It is a tactic used in conver­sa­tion, but one that doesn’t readily trans­late to writing (unless you are writing a column in a daily newspa­per).  It is always good for writers to present a friendly face to their readers and adopt­ing a chatty, conver­sa­tion­al style can certainly make the writer seem more approach­able.

As an on-line writer you must be conscious of the fact that we all live on a spher­ic­al world. A world where at this moment someone is waking up from their sleep and anoth­er is going to bed. In this world weekends are not always held on Saturday and Sunday. It is a world where it is as hot as the hottest desert and as cold as the polar regions. All these differ­ences coexist at the same time.

 

Timelessness

Time Warp - timeless writingFew pieces crafted for blogs are really time sensit­ive. If the writer were writing a review of the latest greatest smart phone it is true that it may have a limited lifetime (e.g. for the duration that the product is for sale) but this may be anywhere between 3 months and 3 years, depend­ing where in the world the reader is.

Publishing a food recipe is normally timeless, even for something as date specif­ic as a Christmas cake. When you first publish this recipe you probably need to be cognis­ant of timing. For example, you would be unwise to publish it on the 20th of December as many home bakers are likely to have their cakes already finished by this time and ready for the table. For first time public­a­tion you should select the period when people normally bake their Christmas cakes, possibly between mid-October and mid-November. Your recipe is timeless though because next year (or indeed ten years later) when people are looking for cake recipes your page could be the one they read.

 

Time Limited Pages

If you are writing about the views of a candid­ate in an election (such as a US Presidential election) will be time sensit­ive, you can expect readers upto the point at which the candid­ate is unsuc­cess­ful, pulls out of the race, or the election is no longer an issue for the elect­or­ate. Writing about the results of a Grand Prix motor race is even more limited in nature, perhaps provid­ing a few days reader­ship in the after­math of the event. There may be a little interest in the run-up to the follow­ing year’s event but overall you could not expect readers to contin­ue reading these pages after the first few weeks.

 

Creating Timeless Writing

Moon watchers

What is timeless writing? According to Blog Tyrant “a success­ful blog post is one that brings you traffic and subscribers for a decade” there is no reason why this goal cannot be achieved. You must craft timeless blog posts that not only have the immedi­ate impact of being read but then go on to benefit your site for years to come. Some tips to making your blog timeless are:

  • Have imagin­at­ive or moving titles that grab and hold a reader’s atten­tion.
  • Has a great excerpt that people can relate to, it is your Google Advert.
  • Solve or show problems.
  • Include imagin­at­ive or person­al stories or anecdotes to ensure your work is engaging and builds loyal readers.
  • Make sure your post is stylish, has a mix of text and images and the text is emboldened, italicised, and highlighted through bullet points or other methods.
  • Link to pages that aided your research (wheth­er they are your own or those produced by someone else).
  • Pose questions and make people think.
  • Expand on mater­i­al you have previ­ously published.

One thing you should NEVER, EVER, do is repub­lish an article you have previ­ously published. If your blog has sever­al hundred posts previ­ously published there is a tempta­tion to repub­lish an earli­er work because the topic is now trend­ing on social media and bring it into focus once again. Personally I keep a watch for topics that are trend­ing, which may cause me to pen a new post, but if time is an issue I am likely to simply publi­cise the old post while the topic is trend­ing (perhaps after taking a look at it and editing it to ensure it remains up-to-date and includes latest thoughts on the subject).

Do you under­stand what I am saying about timeless writing?

 

Leveraging Older Articles

You can write a new article that covers the same subject. In doing so refer­ence your old post. Perhaps, the now 4 years ago post, highlighted the need for this change to get discussed further in the industry. You can take that oppor­tun­ity to add a discus­sion about the new think­ing and its prospect­ive impact. According to Marko Saric older content is “an essen­tial tool in your content toolbox is timeless content that you can reuse and re-purpose”.

Old books by jarmoluk CC0 Public Domain from PixabayA blog may cover a simil­ar topic many times during its lifetime and each provides an oppor­tun­ity to gain readers by showcas­ing either contem­por­ary or older articles. Truth is many ideas need time, patience, atten­tion and nurture to come to fruition. The writer needs to revis­it and refresh the idea, even if they are simply doing so to cause the idea to be discussed in advance of it being accep­ted as the stand­ard. People rarely take a fresh idea seriously. The idea needs recyc­ling and regur­git­at­ing to gain traction. As a writer there isn’t any reason you can’t take part in that process, help grow your own new idea.

The import­ant thing to remem­ber about timeless content is that it is as relev­ant in 3, 6, 12, 18, 36, or 72 months as it is today. It may perhaps last a great deal longer. The words you use helps the timeless­ness of your writing. Those quips like “hope you enjoyed the weekend” are unneces­sary.

Related Material

 You may find the follow­ing pages useful:

 

 

Buy Peter B. Giblett a coffee as a thank you for discuss­ing the need to keep your posts timeless. All images used here come from royalty free or public domain image collec­tions, such as Pixabay.

Save

Save

Save

4 Trackbacks / Pingbacks

  1. Tantalizing Titles: Getting into the Reader's Mind - GobbledeGoox
  2. Do you Analyze the Source of Your Readership - GobbledeGoox
  3. Republish and Reblog: 2 of the Greatest Sins of Blogging - GobbledeGoox
  4. Power Blogging: Writing from your Reader's Perspective? - GobbledeGoox

Your comments