Spreading the Word: Who is Sharing your Work?

sharing - friendship by Stevepb

The Essence of Sharing

Sharing is more that spend­ing valuable time with friends and family on social occasions. We do enjoy those times togeth­er, such as the holiday at the beach with children. In the modern world sharing has many more connota­tions. Sharing the things we like is a vital part of the on-line social world and needs to be a part of the writer’s reper­toire.

Building a great circle of social follow­ers is one of the key aspects about on-line writing. Many of these will be the readers of your work, some will never read it. In every circle there are gems, those that do something more, they share and spread the word for you with no expect­a­tion of anything in return. The beauty of the social inter­net is that you can find people who have simil­ar interests to you and they can become a superb ally in getting the word out, they will re-tweet your Tweets and/or share your Facebook updates. Indeed sharing is something that pleases them. Which works to your advant­age.

Heidi Cohen says “ignore the power… at your peril,” and she is right! Social sharing is a trait that is highly desir­able in a network connec­tion. Chances are some people will repeatedly support your work, while others never do. Sharers are your super­stars, make sure you get to know them and return the favour whenev­er they showcase their own work. Indeed, it could be argued, that the trick to getting others to share your work is firstly to publi­cise theirs.



cafe cake sharingA “wannabe” writer with a blog and social media connec­tions is, arguably, better off today than a strug­gling writer of eighty years ago, yet in many respects we count the 1920s and 30s as the heyday of the writer, with great writers like Hemingway gaining their educa­tion and opening oppor­tun­it­ies in that era, sitting in Paris cafes sharing exper­i­ences with other writers while working on their journ­al­ism assign­ments. It is diffi­cult for us to really know what challenges they faced at that time because we live in a differ­ent era. Today, though, the Internet seems to be the gather­ing place for the writer and in some respects social sites like Google Plus or Facebook are the place to be and sharing should be second nature.

In my network there are writers like Phyl Campbell who actively encour­age those in her circles to be active writers through her “Tuesday night Write-ins”. Fiction writer Nancy Czerwinski is a great content sharer, and one of my great on-line allies who will always repost my work. Nancy and I used to write for the same site and we have talked on many occasions over the last few years. I wrote with Scott Biddulph and Marilyn Davis at Two Drops of Ink for a while and am proud of what they have achieved there. Marilyn has always been a great content sharer since we started commu­nic­at­ing sever­al years ago. There are many others that come and go around the world and those moments we inter­act are import­ant.

Content sharers are hard to come by, yet each writer must strive to devel­op their own person­al connec­tions in order to build the type of connec­tion that will both read your work and commu­nic­ate it to others without you asking them to do so.


Others Sharing your Message for you

shaking hands and sharingKnowing people who spread the word on your behalf is like finding the golden nugget and in this connec­ted world it really doesn’t matter where they are from, their sex, creed, colour, polit­ics, beliefs etc. are all irrel­ev­ant because they are intro­du­cing your thoughts to a wider audience. They are networked content sharers and you need to build a relation­ship with some.

According to Garrett Moon “by under­stand­ing why people share, you can better assess your own content, and its ability to result in sustain­able growth and traffic to your blog,” as a part of your quest for sharing oppor­tun­it­ies. People love to read and share content, from those they know, like, or trust, having them share you work is a matter of build­ing your relation­ship. The psycho­logy of sharing is an import­ant thing to know a little about, it can teach you why certain posts become mega-hits yet others of simil­ar quality have only the occasion­al reader. The aim of the Blog writer is to have others share posts without any prompt­ing.



People involved in communit­ies or groups on Google Plus, Facebook, are often great sharers, “Blogging to Bliss” on Facebook or “amwrit­ing” on Google Plus  are two examples of good public communit­ies to be a member of, yet you likely know of many others. Those who created these groups usually embody the spirit of sharing and were brave enough to create a public group and we should applaud them for their efforts.

One of the things that communit­ies do is put you in contact with other people sharing simil­ar interests, they may be discuss­ing the very problems you write about in your content. Does this provide a golden oppor­tun­ity? It should! Search groups that discuss things you are passion­ate about, join them, be a part of that community, be active, then publi­cise your work in the group, you will rapidly build connec­tions.

Anyone who also shares group posts may also become a great relation­ship to devel­op.


What Drives Content Sharers?

choices-to-be-madeWhat do they like? Knowing that they like videos, or that they are driven by great info-graphics can be key in design­ing the type of content you should create for them to share. Those are more than the average reader, they are content sharers, power­ful because they have a strong desire to share the things they like. Because of this desire to share you should be paying atten­tion to the things they like.

It should be easier to under­stand your content sharer because they are a network connec­tion, a person you need to know more about, someone with whom you have developed a person­al connec­tion over time. One of my content sharers tells me that every time I post a partic­u­lar story on the social web they will take time and re-read the story before telling every­one how much they liked it. That says I must produce other content of a simil­ar type for them to read, publi­cise, re-read, and re-publicise.


Developing Sharing Networkers

You do not need to know people to network with them, in fact build­ing your network is in part about connect­ing with people having simil­ar interests. Every once in a while you come across a special network connec­tion, you build something more than is categor­ised by passing comments on Facebook, perhaps you email regularly or have held telephone conver­sa­tions, the point being that you have developed that connec­tion further.

If a person you don’t know makes a comment on your blog, re-tweets your social update, do make sure you respond in kind. According to some studies sharing releases dopam­ine which stimu­lates a “heightened state of desire often associ­ated with food tastes and sex, maybe that is why it feels so good.


Increasing your pool of potential readers

Books to readTheoretically anyone with a Twitter account can see your Tweet, provided they search for relev­ant keywords soon after you have posted it. In reality to see your tweet it has to appear in your follow­ers most recent time-line. Consider this for one moment. You have 1,000 people follow­ing you on Twitter and 1 percent of them read your work then your reach is limited to those 10 readers. If you grow your follow­ing to 10,000 people then 1 percent of them is 100 readers, which sounds a great way to grow your audience but it does take effort to grow your network.

Assume your network is still 1,000 people but instead of having 10 readers of your work you have 10 people who share your work to people they know, now you have a reader­ship that grows to say 100 readers without having a larger number of follow­ers. This is the power of being connec­ted to content sharers, they take on part of the burden for growing your follow­ing, because they like your work. When the readers they intro­duce read your mater­i­al they may wish to connect and start sharing themselves.

So, all you have to do is follow people whose mindset is re-tweeting? If only things were as simple. There is an art to build­ing a follow­ing on the social sites and each has it nuances and inter­act­ing with people is an import­ant part of the process.



Buy Peter B. Giblett a coffee to thank him for the thoughts expressed here. All images used here come from royalty free or public domain image collec­tions, such as Pixabay.




1 Comment

  1. WOW ! This is piece of Gold, every blogger who wants to succeed in their endeavor of becom­ing a success­ful blogger should read this. ✌️

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