What Value the Short Post to Your Blog?

Short post - Short or long way?

How Helpful can the Short Post be?

Life gives us short roads and long ones to travel, we have choices to make. The same is true for our writing. What is the value of a short post?

According to the Weidert Group “Google does NOT require a minim­um word count for page index­ing.” For many years SEO experts have stated that blog posts must exceed 300 words. Weidert’s view is “Google might not care about the quant­ity of the words used, but they DO care about the quality.” They correctly question how to determ­ine this for short articles. Remember the number of possible keywords are limited, as are images or other features which may aid ranking efforts.

With a long article, say 2,500 words in length, there is great­er oppor­tun­ity to match keywords/tags against the text used, include pictures etc. Most blog posts published never reach 600, let alone 2,500 words, and frequently lack quality. With quality being the primary ingredi­ent for the search engine it should there­fore be possible to produce high quality work in a short post. In my view this means:

  • Short Post Criteria - tick markLimits are well known.
  • Concepts are fully explained.
  • It meets the needs of the target audience.
  • The grammar and syntax are correct.
  • It has support­ing mater­i­al (e.g. links, schem­at­ics, or infograph­ics ).

These criter­ia can certainly be met with a short post.


Quality Matters

Given the view that quality matters more than the quant­ity of words used, it ensures the writer explains any concept precisely and accur­ately. Are the words you write relev­ant to your title? They must be. Short posts keep relev­ance in mind at all times with all extraneous mater­i­al expunged. The points made must hit the nail on the head. The challenge, stating a concept once and penet­rate the reader’s mind.

Arguably, the task of editing a short post is tough­er than for longer ones. Everything must be precise, there is no room for sloppy use of language. When editing, one of the most import­ant questions should be “did I miss something?” There is nothing as bad as the first comment saying “you didn’t consider X.” This is easily elimin­ated by a short state­ment exclud­ing X from the scope.


Is that all?

Ultimately a short post should have the same impact as a long one. It should satis­fy the needs of the reader, answer their questions, prompt further thought. They should never want to ask — is that all? They should never feel under­val­ued or forgot­ten. which can be the case if inform­a­tion is missing.

When something has not been adequately explained then add more words. The value of content matters more than word count. Even a short post should have an intro­duc­tion and/or a conclu­sion, along­side the main body of work.


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Buy Peter B. Giblett a coffee to thank him for discuss­ing the value of short posts on your blog. If you have questions then please ask them via a comment. The images included here are from royalty free public domain image collec­tions, photo­graphs from Pixabay, or from Peter Giblett’s person­al collec­tion.

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