Help People turn their #Blog into a Powerful Resource

Help People turn their #Blog into a Powerful Resource

How do you help people turn their Blog into a power­ful resource? This is a question I have analysed for quite some time. The purpose of this post is to explain this. Let me say, up front, it does include some statist­ics, but I have made it easy to follow, mathem­at­ic­al knowledge is not a require­ment.

 

Help People Grow

 
Help People grow by Varunkul01 CC0 Public Domain from Pixabay.There is a philo­sophy which says that when you intro­duce yourself, you need a concise, power­ful sentence to describe yourself, that the other person will remem­ber. I have long considered it my goal to help people.
 
I will openly admit that I have struggled gener­at­ing such a phrase. It has caused me to question precisely what I do. Trouble is if I look back over the last year and the things that I have completed, the list is massive, includ­ing:
 
  • Writer,
  • Editor,
  • Book editor,
  • Speech writer,
  • DIY handy­man,
  • Project Manager,
  • Proof reader,
  • Host,
  • Server,
  • Cleaner,
  • Salesman,
  • Novelist.
 
This is only a small portion of the list, but I am sure you under­stand the gist. It is, a largely unhelp­ful, list in devel­op­ing where I wish to go as a writer, and what my next moves are. In part we are what we have done, but we are so much more. Each of us has unexplored poten­tial. Training we have under­taken. Hence the need to create a concise descrip­tion of what I do.
 
This, I consider the first step in reach­ing the next level as a writer. It also assists me in seeking out custom­ers. I hope that as you are reading this I may offer you some assist­ance.
 

Concise Statement

 
Here is my concise, power­ful state­ment, so you know how I can help you:
 
show people how to turn their Blog into a power­ful resource. Helping them commu­nic­ate more effect­ively, using the power of the written and spoken word. I discuss social media, because of how it can help bloggers and small businesses grow.
 
 

The Challenge Writers/Bloggers Face

 
On your mind by Elena Ferrer CC0 Public DomainThings are rarely as bad as they seem at first glance. I have helped many clients devel­op their websites, social media activ­it­ies, and blogs over the years. Additionally, I have also published my own blogs. To help people to blog, may seem an odd goal — but it is not.
 
From person­al exper­i­ence that writing and publish­ing is the easiest part of the process. It is, once published, the hard work begins; the publi­city. Showing others you exist and what you have to offer. One of the hardest things to do is bring anyone to view your pages (see “game of percent­ages” below). There are a world full of people who are bliss­fully ignor­ant of what you have to offer. In part, the reason for having a blog is to change that, to address people who need what you have to offer.
 
Once they arrive, it is good quality content that can help you win them over as a repeat reader. Quality will help people. Thus an ability to attract readers and provide power­ful content work arm-in-arm. But, you will spend more time convert­ing readers than anything else.
 
Look up how to gener­ate traffic. Most inform­a­tion avail­able is market­ing focused. You can learn from market­ing sites, but blogs are not normally considered a “for profit” resource. Bloggers don’t think about market­ing campaigns, but inform­a­tion provi­sion. For businesses they can aid market­ing efforts, but market­ing is a second­ary activ­ity. Blogs are a method of demon­strat­ing expert­ise in a partic­u­lar field. My goal, to help people find a way to change their blogs for the better.
 
Traditional traffic gener­a­tion methods do not always work with blogs. What is true about blogs is the need for a massive follow­ing and reader­ship. Enter good SEO and social media practices.
 

High Quality Writing

 
One thing you will hear repeated on these pages is that quality matters. This is the reason past articles have covered sentence construc­tion and other topics on improv­ing writing quality. Not every­one is a profes­sion­al writer when they start. Some will never be. Writing, though is as much a process of learn­ing about the craft and improv­ing as you contin­ue to work. You can’t write like Hemingway or Steinbeck the moment your start, but you must look to learn and grow as you contin­ue to write. Another way to help people.
 
Fortunately for the modern writer there are many tools. Grammar faux pas, syntactic­al problems, passive voice, etc. can each be addressed in turn. Growth is a process learned as you write.
 

Good SEO & Social Media Practices

There is so much to learn about SEO, that cannot be covered in a single blog post, or a portion there­of. Additionally, Google and other search compan­ies constantly change the rules, they don’t help people under­stand. The aim of search engine optim­isa­tion is to rank your page as highly as possible. Global corpor­a­tions spend a fortune on tuning their perform­ance.
 
What hope small business or a blogger? This is a good question and one where the answers can help people in future articles. If you want your blog to grow stay tuned.
 
The other angle, social media, is the subject of the next few sections, but will also be covered further in future content.
 

Who Do you Follow and Who Follows You?

 
One of the tools that so-called market­ing experts have told us, for years, to use is social media. Publicise your content on Twitter, Facebook etc. ‘they say’ and people will read your work. Almost “build it and they will come” is the advice, trouble is in many instances, they don’t come. Many bloggers have given up because their reader­ship never expands to desired levels.
 
The nature of those you follow and your follow­ers matters greatly. Who follows you? Do you know?
 
One of the challenges of social networks is finding the right type of people to connect with. What you talk about largely drives that, but every­one has unusu­al people looking at their work. The bio saying, ‘loving mother of 2 wonder­ful kids’ doesn’t help you know much about them. I have talked before about the need to follow­back when using Twitter. Developing a policy of follow­ing back every­one, doesn’t mean you shouldn’t target a specif­ic audience. But with all things social you must help people in order that they can help you.
 
The follow­er you may have may talk more about their social life than their work. What you don’t know is that you may share a profes­sion­al bond. They may listen to every word you write. The problem — you don’t yet know enough about them.
 

Who sees your Post?

 
Writing by Unsplash CC0 Public DomainFor example, if you have 1,000 people follow­ing you on Twitter. It is likely that they are scattered across the world. Each in separ­ate time zones, each having their own prior­it­ies. These, may or may not, include reading posts that you tweets. If you catch the atten­tion of 1% of your follow­ers every time you post, that means 10 people see your post. If only 1% of those who see the page open it then it is tough to get readers. According to these statist­ics, it takes 10,000 follow­ers on Twitter to get 1 person read your page.
 
Part of the challenge of gaining readers is one of build­ing expos­ure. The average blogger or small business owner is always mathem­at­ic­ally challenged.
 
Knowing how many impres­sions your social posts make is useful. An impres­sion, is the number of people who receive your posting, it is the number of people on-line any given time, this differs from hour-to-hour and day-to-day. It is how often your tweet lands in their message stream, it doesn’t tell you wheth­er they read it, merely that it was present. Readership is then a game of percent­ages and percent­ages can lead you down the rabbit hole.
 

A Game of Percentages

 
According to Marketing site Hubspot, the average Click-Through-Rate, or CTR, for Twitter users is 1.64%. SEO company, moz​.com suggest 1.34%. This means that if 100 people see your post, then on average, between 1.34 and 1.64 people will click on it. For 1,000 people viewing the message, 13 to 17 people will read the tweet. That doesn’t mean they will go to your blog page. Remember, these rates are for profes­sion­ally planned advert­ising campaigns, with measured responses.
 
For the average blogger (armed with very little market­ing know-how) it is much less, perhaps as low as 0.1% CTR. Fewer still read your page.
 
What bloggers have going for them are friends, acquaint­ances, and family, who make are the major­ity react­ing to your tweets. Amongst them are faith­ful readers, who come back every time you post. It is this category you need to influ­ence the most. Be forever grate­ful for each of these, they are our allies in the battle for readers.
 
 

Tweet — Help People 

 
For this example I have assumed 1% response rate. Assuming again you have 1,000 follow­ers and they are all in your time zone. Not every user is on Twitter all the time. Some use the site once a week. Most use it one or twice per day, e.g. they may log on at 11 a.m. for 20 minutes, then again at 4:30 p.m. You have no way of knowing who is on-line and who is active at any time. 
 
If you post a tweet with a link at, say 10 a.m. It is unlikely that more 20% of your follow­ers are active at that time of the day. When you send your tweet out, it there­fore has a maxim­um of 200 impres­sions  Of course, more than one-third of those are reading anoth­er tweet when you send it. Another third are writing their own tweet at the time. A further 10% are search­ing for something. It landed in their stream — that is all, leaving the real audience much lower, probably 40 to 50 viewers, or less.
 
How many of them will read your tweet? This is a good question. The answer depends on a number of factors. How does what you are posting match viewer’s thoughts at that moment, might be one of them. Does it help people?
 
You can identi­fy the number of impres­sion through the day and what time of day has best poten­tial reader­ship. At the time of writing that is 10 – 12am, 2 – 4pm, and 6 – 8pm for me. This knowledge can help you plan posting times, but you cannot force people to read your words.
 

Can I Help People like You?

 
Footsteps by Unsplash CC0 Public DomainTill now, GobbledeGoox has been about provid­ing advice about writing, blogging etc. to a world­wide audience. This shall contin­ue. Exciting changes are about to happen. Posts will talk about Twitter, Facebook etc. I will also look at other publi­city avenues, build­ing alliances etc. Another key area is practic­al ways to grow your blog.
 
Services pages show the work performed on behalf of clients. These contin­ue their import­ance, If you have editing or content build­ing work you need assist­ance with then use those pages to contact me. I shall contin­ue provid­ing paid services. What is new is the forth­com­ing provi­sion of e-books and courses, that I am now devel­op­ing. These are extras, not currently provided.
 
Please under­stand that I aim to offer discounts (and possibly free products) to loyal custom­ers. Those who have already subscribed to receive email notific­a­tions. Subscribe now in order that you don’t miss out on future offers. You will find the subscribe panel at the top of the sidebar. It is one of the recent changes.
 

Change… Ongoing

 
One aspect of everything we do in life is change. Change is a constant. Bloggers need to change, learn, and improve to stay relev­ant. I will be explor­ing many options for bloggers to consider. I am also aware that price is an issue for most bloggers. If you are like me, you look at each of those services avail­able and realise there are a large number wishing us to pay $9.99 per month. One common theme you will see will be about keeping costs low.
 
For the Blogger “FREE” is probably the best price tag, but I am also a realist and know not all services are free, but this price can get you a long way. If you are like me you know the need to pay for certain services, e.g. train­ing courses, writing, or editing. You will be looking for realist­ic, good value services, that can help you (or your business) move forward. Alongside the course devel­op­ment I am looking at making access cost-effective.
 
Be mindful that “FREE” doesn’t always mean free. Most often they are free for a trial period, you must learn to distin­guish these. I prefer services that are free for life, with addition­al cost options/upgrades avail­able. Good ones have an active support community.
 
Are you ready to take your blog to the next level? I am ready to help you. Comment, below, if you have thoughts about this topic.
 
Contact me if you have an immedi­ate require­ment, using the form below:
 

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