If you are bored writing your blog, your readers are likely just as bored reading it. Could this be the time to change it up, do something different. Set some new goals. Perhaps start again. Stop getting bored writing, time to get excited again!
It is the nature of blogs to write about specialist subjects. Then you realise that you have covered that topic before. But you are aware that republishing old material is not a good idea. The question remains how to breath new life into old material. Then the reason for writing it in the first place goes away, leaving the blogger puzzled about what they are doing. So, do you need to look at the problem from a different angle?
What caused you to write your blog in the first place? You were probably not bored writing at that time. You need to re-examine those thoughts, challenges etc. Perhaps, it is time to redefine the objectives of your blog, move it in a slightly new direction. Don’t worry — every blogger will go through this self questioning from time to time.
Who are your audience? How do they receive your work? At times a self-critical examination is necessary. Look at your motives then reignite your desires. In speaking to writers I find that most are well received — a feeling that should drive people to achieve more. Few writers set goals. Question what they are writing or when should it be published. That lack of goals might be symptomatic of becoming bored writing.
Unlike a new blogger you have built a community, especially if you have established a regular routine. You should have been publicising your work on Facebook and Twitter at the very least. You may also have published links on Google Plus and LinkedIn (and potentially other networks as well). It isn’t necessary to build a history of material — you have already published it over the past couple of years. You already have an audience and are sharing expertise. The new blogger has to build all of that.
Yet you will need to define new goals from time to time.
Do you need to refresh to look of your site? A fresh design often helps excite the writer once again. Perhaps widen the scope of your writing? Perhaps narrow it? Should you set new goals for the next 3 – 6 months? Examine what you have written, find out if there are missing subjects then work so to plug that gap. Reviewing a few books in your speciality is always a good idea — it helps build your ability to critique things.
With all these possibilities for change set some new goals. Aim to achieve them by a certain date. Don’t try to achieve everything right away. Make your deadlines reasonable — perhaps embark on a year of change. Tell your audience your plans; involve them.
Always Have Goals!
There is a general impression that blogging consist of random thoughts bundled together on a web page. Some are, but the most successful require planning.
BlogPress suggests you set your goals when blogging, because you always want to work on something. You may have three or four projects you are working on. One — an idea, being jotted down in your journal. Another, an idea being researched. The third — an article being written. Fourth, the piece you are preparing for publication.
I take lots of notes, using Evernote. Some ideas may take months to mature, others only days. Add each to the relevant location in your writer’s journal. Once I know that they will become an article I add them to my blog schedule, setting a loose deadline. The list of articles I plan to complete in:
The next 6 weeks
6 weeks to 3 months
3 to 6 months
This is my rough publication plan. Of course urgent discussions get aired, written, and published more quickly. Every few weeks I review my schedule — which keeps it fresh in my mind. I reschedule when priorities change.
Special Note: Business Blog
What your employer is working on is largely responsible for setting the goals for the business blog. According to Suzanne Vara “in creating our blog, we think about the topics, readers, how we will promote, leaving very little thought on the goals of the blog”. It is time to look at those thoughts.
Consider those goals. With your colleagues, take a fresh look at them. Redefine them, or update them when they are out of date. Business blogs should involve multiple people. It is NOT purely a marketing effort. It is not purely a technical effort. The business blog needs to answer the needs of the client. What are they?
Business blogs should have multiple contributors.
Best Blogging Practices
I have been using the following are the guidelines for some time to keep my blogging focused:
Topics — build a publication plan and review it every 6 to 8 weeks.
Presentation — make your blog welcoming to a new reader.
Blog post ideas — publish an interesting mix.
Writing — communicate with authority.
Influence — make connections and build your audience.
Promotion — find ways to increase your reach.
Search — ensure your blog posts are visible.
Consistency — keep at it.
Results to Date?
Do you check performance? Marko Saric suggests that as a blogger, it is important to do an overview of the blogging results, reserve some time to reflect and evaluate the results of the blog sincerely.
Looking at performance graphs is not for everyone. but they do show vital information. The sudden spike of readers — what happened on that day? Also when readership drops to zero — what happened? Did you forget to post on Facebook? Questioning aids understanding, which helps you learn, adjust, and grow again.
Blogs needs time to grow. The first year of blogging will be mainly a case of getting more and more organised. This is normally a challenge for the new blogger though. Once you publish regularly for a year or two then an audience is also established. You should now be working towards longer-term ambitions. These do, however, need defining and redefining.
Buffer’s Social blog takes the view, that a better understanding of the audience means that you will have a better idea of what content will resonate with them, which is a good beginning to write blog entries.
We can never under-estimate the value of our audience. I wonder if we should involve them more. But, how can you involve your audience? There are many sites I have written on where I gather numerous comments, yet on GobbledeGoox I get few. I know people are paying attention even if they’re not commenting. I see comments on social media and receive thank-you emails.
One of the problems of audiences is they are hidden from view. A blog is not like a telephone conversation. We don’t see readers until they comment. How do we get the more engaged? Have polls? Create a Facebook group? I have tried each of these with moderate success. Most likely it is a case of keeping plugging away. Have faith they hear and understand you.
Through social media you will meet hundreds of people, but not everyone is listening. Those that are, you may impact for a few moments. That is often all that is necessary.
Make sure your goals are realistic. Publishing a blog post every day is a dream for most writers. The problem is finding something to talk about. There is a view that bloggers must post daily to gain traffic. This is false. Bloggers should write every day, but only publish when they have good-quality material to post
When your blog entries are getting shorter and shorter, it is a clear sign that you are running out of ideas. Readers are not impressed. It is time, once again to look at your objectives. Please remember readers are looking to be:
Avoid short articles at all costs. Each blog post should be as long as is necessary to inform your audience of the subject at hand. People who produce 300 word posts tend to produce them as parts, but never complete the whole. Instead of producing part 1, part 2, part 3… complete the whole discussion. It doesn’t matter if your piece is 5,000 words in length. If it informs, educates, or trains, then people will read it.
Don’t be afraid to cut unneeded material. Writers love words and love to overuse them, use fancy words when plain ones will do. The job of the editor is to think about the needs of the reader and ensure the material provided is meaningful to them. To be an editor you must put on a different hat, think differently.
There are hundreds of rules of grammar. When editing you have to bear in mind the needs of the reader. Remember they do not share the same insight you do. Explain the story as effectively as you can. Use active, rather than passive voice (although the latter cannot always be avoided).
Still Bored Writing your Blog?
I suggest the reason you were bored writing your blog is because you lost sight of your goals, albeit temporarily. This article should have helped you redefine and restate them. Can you move ahead with renewed vigour?
One possibility is to write a guest post for someone else.
What are your writing and blogging goals? Please share them, lets discuss then and bounce ideas off each other.
If you like this content, we appreciate any donations to GobbledeGoox. Something to contribute? Please leave a comment. The images here were sourced from a public domain location, such as Pixabay, Unsplash or other sites.
How unique are your ideas? Do you need to go against the flow? Turn an idea upside down — how valid does it remain? It is as true for business as life. There is plenty of scope for original thinking on your blog and Peter Giblett explains why you should seek to explain new ideas. […]