Do you need a website audit? When was the last time you updated your website? Validate your website. It matters! These questions need answers. A website audit helps your business improve the strength of your web offerings.
How Strong is your Website?
There is an assumption that once created a website will perform and bring in customers. After the site was first created, much has changed. Laws have changed, your industry has moved on, your business has changed. Is this reflected in your site?
This is where a website audit adds value.
It is important to understand that in every business there is a change cycle. It’s a natural part of business and is somewhat like the picture shown here. Not every business changes the same way, but all do change over time. Yet with all this change one of the areas that gets forgotten is the state of your website. That remains static, created then left unchanged and untouched for years.
Your site needs to reflect the latest thinking, does it? This is where a website audit shows what needs changing.
Many websites fail to attract customers. There are many reasons for this, which can include how exciting the language is, spelling, grammar, how offers are displayed etc.
We will inspect your website and provide suggestions to make it stronger. This includes:
- Style and branding check.
- Search performance checks.
- Looking for broken links and ‘dead-ends’.
- Subscription capabilities.
- Website visibility — are you found on search engines?
- Case study validation.
- Social engagement
Having audited your site we will make specific recommendations about how to improve your site. ‘Quick wins’ are those changes that need the most urgent attention. You should also consider the item that need addressing in the longer term and plan to change accordingly.
Each website is different and it is difficult to give a fixed price for this type of work. Our normal engagement involves a half-day meeting with your key members of staff. This help us understand your overall marketing goals and shows where you see the website fitting into that vision. For typical small to medium-sized business this is a $250 flat rate (we will let you know if this needs to change)
We charge between $25 and $75 depending on the length and complexity of each page on the site. Summary or highlight pages are typically $25 each. Detailed product specifications, with options and links are normally $75 each. Costs are based on the length of time the reviewer takes to assess each page.
All website audit engagements will generate a report of recommendations. We make these a set of actionable changes with a priority ranking that will be explained in the report. Included are:
- Quick wins — often small changes that are easily made.
- High priority — items that dramatically affect public perception of your business. Planning a change is necessary.
- Medium priority
- Low priority
The next move is for you to decide how important change is to your site.